Author Archive | John Webb

Storytelling: Actions Speak Louder Than Words

Brand storytelling has become the strategy du jour in recent times as marketers have switched-on to the fact the stories create greater connection, resonance, and impact with their audiences. However, as everyone is now jumping on this bandwagon, we’re starting to see an emerging resistance amongst audiences who are becoming more skeptical and cynical of […]

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Tools for finding blog post topics

Top Tools for Finding Great Blog Post Topics

Whenever you start the process of creating a new blog post, one of the biggest challenges is finding a topic to write about that’s relevant to your defined subject matter, is likely to appeal to your target audience, and stands out from the crowd. According to UpContent, marketers spend some 700 million hours each year […]

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Elon Musk Success Principles

In His Words: The 9 Success Principles of Elon Musk

Elon Musk is the greatest and most successful entrepreneur of his generation. He’s one of only two people to have founded three billion dollar companies: PayPal, Tesla, and SpaceX; with an accumulated wealth currently of some $20.7 billion dollars (February 2018). More than this, he’s revolutionised industries including online payments, electric vehicles, clean energy, and […]

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The Power of Feedback Loops

The Power of Feedback Loops and How to Use Them

Feedback loops are essential to our development and success. They are the basic mechanic for how we learn and grow as human beings. As we progress through our everyday lives, we constantly use feedback loops to guide us; making observations, corrections, and taking actions based on feedback from an array of different sources. Evolution itself […]

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Google Tools

3 Google Tools for Building Your Audience Profile

Google provides several products that can help you to understand and build your audience profile. By giving access to historic search data and offering tools to help you mine insights, Google can be a great starting point for building a comprehensive, rich and actionable audience profile. Although Google’s primary goal is to sell advertising by […]

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Engaging and Mobilising Online Communities

Online communities are nothing new. In fact you can argue that they’ve been around since the dawn of the internet age, when users first started posting messages in bulletin boards and early forums emerged where you could add comments. Yet many brands still struggle to gain traction or return from their efforts when it comes to […]

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Marketing to Tribes vs Crowds

Marketing to Tribes vs Crowds – Leveraging Tribes for Growth and Creating a Movement

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” Seth Godin Seth Godin codified the concept of ‘tribes’ in his instrumental 2008 book of the same name. Technology – and specifically the internet – has bred huge societal change as communities have scaled from local […]

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