Author Archive | John Webb

Google Tools Audience Profile

3 Google Tools for Building Your Audience Profile

Google provides several products that can help you to understand and build your audience profile. By giving access to historic search data and offering tools to help you mine insights, Google can be a great starting point for building a comprehensive, rich and actionable audience profile. Although Google’s primary goal is to sell advertising by […]


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Engaging and Mobilising Online Communities

Online communities are nothing new. In fact you can argue that they’ve been around since the dawn of the internet age, when users first started posting messages in bulletin boards and early forums emerged where you could add comments. Yet many brands still struggle to gain traction or return from their efforts when it comes to […]


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Marketing to Tribes vs Crowds

Marketing to Tribes vs Crowds – Leveraging Tribes for Growth and Creating a Movement

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” Seth Godin Seth Godin codified the concept of ‘tribes’ in his instrumental 2008 book of the same name. Technology – and specifically the internet – has bred huge societal change as communities have scaled from local […]


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The One Page Marketing Plan Template

Creating, and using, a Marketing Plan is a critical aspect of any successful business or marketing operation. However, this doesn’t mean spending hours grafting to generate slide after slide of PowerPoint, or pages and pages of documents. The planning process should be informed, considered, and swift; moving onto action quickly so you can test, optimize […]


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Top 10 B2B Marketing Trends 2017

2016 has seen some significant shifts in the B2B marketing landscape; yet 2017 is likely to witness even greater developments as the pace of technological innovation accelerates; competitive pressures increase in more challenging market conditions; and buyers demands become heightened given their experiences as consumers. Here therefore are my top 10 B2B marketing trends 2017: […]


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Reasons established companies and brands should be working with startups

10 Reasons Why Established Companies and Brands Should Work With Startups

Established companies and brands are increasingly working with startups to enhance their own capabilities and create new competitive advantages. This trend is growing, and will continue to grow, as more and more organizations are recognizing the benefits, and seeing the results of collaborating with startups. Here are ten key reasons for established businesses to be working […]


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Open Marketing

Trends in the Era of Open Marketing

Marketing has progressed more over the last 5 years than in the last 5 decades. Technology has fuelled innovation that has moved customer experiences and built new expectations, which in turn have driven further technological advances and innovation. The IoT era will result in even more sweeping changes to our lives, our work, and our communities […]


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Top Value Quotations

The notion of ‘value’ is crucial to any business: how to create it, what it represents for customers, and how to use it to drive commercial opportunity. The best business leaders, entrepreneurs and visionaries all understand the many aspects of value; here are a selection of value quotations from luminaries including Steve Jobs, Warren Buffet, […]


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Startup Events 2017

Startup Events 2017

Keep track of the latest events globally. The directory below is constantly refreshed with the latest Startup Events 2017; detailing changes as they happen to help  you discover what’s going on, when and where – all in one convenient location!


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