Tools for finding blog post topics

Top Tools for Finding Great Blog Post Topics

Whenever you start the process of creating a new blog post, one of the biggest challenges is finding a topic to write about that’s relevant to your defined subject matter, is likely to appeal to your target audience, and stands out from the crowd. According to UpContent, marketers spend some 700 million hours each year […]

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The Power of Feedback Loops

The Power of Feedback Loops and How to Use Them

Feedback loops are essential to our development and success. They are the basic mechanic for how we learn and grow as human beings. As we progress through our everyday lives, we constantly use feedback loops to guide us; making observations, corrections, and taking actions based on feedback from an array of different sources. Evolution itself […]

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Google Tools

3 Google Tools for Building Your Audience Profile

Google provides several products that can help you to understand and build your audience profile. By giving access to historic search data and offering tools to help you mine insights, Google can be a great starting point for building a comprehensive, rich and actionable audience profile. Although Google’s primary goal is to sell advertising by […]

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Engaging and Mobilising Online Communities

Online communities are nothing new. In fact you can argue that they’ve been around since the dawn of the internet age, when users first started posting messages in bulletin boards and early forums emerged where you could add comments. Yet many brands still struggle to gain traction or return from their efforts when it comes to […]

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The One Page Marketing Plan Template

Creating, and using, a Marketing Plan is a critical aspect of any successful business or marketing operation. However, this doesn’t mean spending hours grafting to generate slide after slide of PowerPoint, or pages and pages of documents. The planning process should be informed, considered, and swift; moving onto action quickly so you can test, optimize […]

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Top 10 B2B Marketing Trends 2017

2016 has seen some significant shifts in the B2B marketing landscape; yet 2017 is likely to witness even greater developments as the pace of technological innovation accelerates; competitive pressures increase in more challenging market conditions; and buyers demands become heightened given their experiences as consumers. Here therefore are my top 10 B2B marketing trends 2017: […]

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Reasons established companies and brands should be working with startups

10 Reasons Why Established Companies and Brands Should Work With Startups

Established companies and brands are increasingly working with startups to enhance their own capabilities and create new competitive advantages. This trend is growing, and will continue to grow, as more and more organizations are recognizing the benefits, and seeing the results of collaborating with startups. Here are ten key reasons for established businesses to be working […]

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