European Startup Events 2014

JANUARY 10-12  Athens Launch48 Weekend – Athens 14-15  General Assembly Developer Meet & Greet – London 15  3rd OpenStack User Group Nordics Meetup – Stockholm 19-21 DLD14 – Munich 22-25  Bett Powering Learning – London 27-28  Wearable Technologies Conference 2014 Europe – Munich 28  Creative Tech Hub – London 30  City Meets Tech – London

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Marketing Your Startup In Foreign Markets

For today’s startups, the opportunities and ability to extend their offerings to foreign markets has never been greater. Global platforms for web infrastructure, commerce, and marketing make international market development a real possibility, yet many are held back by lack of understanding; concern over the resources required; and a fear of the unknown. By building […]

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Startup Marketing, Learn To Farm As Well As Hunt

Most startup marketing focuses on hunting for new customers, rather than trying to ‘farm’ customers to build sustainable long-term growth. Hunters rely on new customer acquisition strategies to constantly replenish their customer base, moving onto the next prospect once the deal is done. The energy, buzz and ‘vanity metrics’ associated with ‘capturing new prey’ makes […]

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How to Make Time for Marketing

One of the most common questions that I get asked is, when you’re a startup founder how do you find the time for marketing? Let’s face it, you have a million other things that you need to focus on so how are you going to get round to writing blog posts, updating Facebook, composing tweets, […]

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What Startups Can Learn From Rockstar Games

Rockstar Games have been described as the Apple of the games industry and their founder, Sam Houser, likened to Steven Spielberg (by John Riccitiello, the former CEO of EA). In a sector of multi-million dollar development budgets and marketing spends, their titles are the highest rated (with the top 2 rated games in history according […]

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10 Principles of Marketing for Developers and Technical Founders

What is Marketing…really? Marketing for developers may be a dirty word…for some a voodoo science…to many, marketing is practiced by over-paid ‘suits’ with no understanding of product development who create expensive but ineffective ads. In reality, anyone who’s been through a startup launch realizes that marketing is critical as the biggest problem that any new business […]

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Problem Definition – 9 Key Questions

According to the Startup Genome Report (March 2012), 74% of Internet startups fail due to premature scaling. Of these, 60% were focusing on validating the product during their initial lifecycle phase, whilst 80% of those startups that scaled successfully were focusing on discovering a problem. In other words, finding and defining a real problem is critical to […]

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The VAULT Model for Customer Segmentation

Many of the models and methods that are available for developing a customer segmentation strategy are often highly convoluted and overlook the basics of customer motivations, lacking appreciation of the customer’s considerations and needs as they migrate through the product experience. The VAULT Model provides a simple framework that enables the marketer to align strategies and tactics […]

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Jonathan Ive – Principles of Apple’s Innovation Guru

Jonathan Ive joined Apple in 1992. He has gone on to be the inspiration, catalyst and driver behind products that have revolutionized technology, industry sectors and consumers’ lives across the world. He was the innovator and obsessive problem-solver to the visionary perfectionist that was Steve Jobs. This symbiosis re-built and re-defined Apple to become the world’s second […]

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