Category Archives for "Agile Marketing"

The Starting Point for Corporate Innovation is to Develop a Culture of Candor

The Starting Point for Corporate Innovation is toDevelop a Culture of CandorIn his seminal book ‘​Winning’ legendary former CEO of General Electric, Jack Welch, described candor as: “the biggest dirty little secret in business.” He’s not alone in appreciating the impact that candor has on businesses and teams. Elon Musk, Ed Catmull of Pixar, Lori […]

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Why Now Is The Time To Adopt Agile Marketing

Need Agile Marketing

What do IBM, Coca-Cola, Microsoft, Santander, Hilton, HubSpot, Travelocity, Salesforce, Kraft, Dell, Adobe, Oracle, Expedia, Pepsi, Fidelity Investments, Kissmetrics, Vistaprint, Xerox, Avaya, Symantec, and Sainsbury’s (to name a few) all have in common? Answer: they’re all moving, or at least trialing, using Agile Marketing practices to plan, execute and optimise their marketing activities (1). In […]

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