Whether you’re in startup mode or gaining traction, you need real clarity on your business model so you can design your business for success. The Business Model Canvas (BMC) was originally developed by Alex Osterwalder and Yves Pigneur, and presented in their seminal 2010 book ‘Business Model Generation’ as a visual framework for devising, developing […]
Marketing techniques, tips and hacks for startups and early-stage growth businesses providing practical, hands-on advice and insights with real-world applications.
Marketing has changed. Everyone thinks that they can do Marketing. They think it’s easy, just a matter of common sense. We all consume Marketing (or rather what we consider Marketing); we know what we like and what we respond to, hence we believe that we’re experts. But Marketing has changed and has to change…fundamentally. Changing […]
Startups are everywhere, and the number of startups is growing at a faster rate than ever before. Yet how many are there worldwide? And of these, how many are tech startups? The following infographic puts some numbers to these and other measures to give a picture of the startup world.
How to think about marketing spend One of the most frequent questions that I get asked is when should I start spending money on marketing, and how much? Don’t think that you HAVE to spend, especially when you first start, but don’t fear it if and when you can. All companies that grow like crazy […]
For today’s startups, the opportunities and ability to extend their offerings to foreign markets has never been greater. Global platforms for web infrastructure, commerce, and marketing make international market development a real possibility, yet many are held back by lack of understanding; concern over the resources required; and a fear of the unknown. By building […]
Most startup marketing focuses on hunting for new customers, rather than trying to ‘farm’ customers to build sustainable long-term growth. Hunters rely on new customer acquisition strategies to constantly replenish their customer base, moving onto the next prospect once the deal is done. The energy, buzz and ‘vanity metrics’ associated with ‘capturing new prey’ makes […]
With the assortment of possible startup events and programs available – from Launch Weekend to Startup Accelerator to Business Incubator – it’s difficult to know exactly what each entails and whether they’re applicable to you. As a start, here are some handy startup program definitions so you can better understand the broad nature of each […]
One of the most common questions that I get asked is, when you’re a startup founder how do you find the time for marketing? Let’s face it, you have a million other things that you need to focus on so how are you going to get round to writing blog posts, updating Facebook, composing tweets, […]
Rockstar Games have been described as the Apple of the games industry and their founder, Sam Houser, likened to Steven Spielberg (by John Riccitiello, the former CEO of EA). In a sector of multi-million dollar development budgets and marketing spends, their titles are the highest rated (with the top 2 rated games in history according […]
What is Marketing…really? Marketing for developers may be a dirty word…for some a voodoo science…to many, marketing is practiced by over-paid ‘suits’ with no understanding of product development who create expensive but ineffective ads. In reality, anyone who’s been through a startup launch realizes that marketing is critical as the biggest problem that any new business […]