Archive | Marketing For Startups

Marketing techniques, tips and hacks for startups and early-stage growth businesses providing practical, hands-on advice and insights with real-world applications.

Marketing to Tribes vs Crowds

Marketing to Tribes vs Crowds – Leveraging Tribes for Growth and Creating a Movement

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” Seth Godin Seth Godin codified the concept of ‘tribes’ in his instrumental 2008 book of the same name. Technology – and specifically the internet – has bred huge societal change as communities have scaled from local […]


Continue Reading 0
New Marketing Agenda

The New Marketing Agenda

Marketing has changed. Everyone thinks that they can do Marketing. They think it’s easy, just a matter of common sense. We all consume Marketing (or rather what we consider Marketing); we know what we like and what we respond to, hence we believe that we’re experts. But Marketing has changed and has to change…fundamentally. Changing […]


Continue Reading 0

Marketing Your Startup In Foreign Markets

For today’s startups, the opportunities and ability to extend their offerings to foreign markets has never been greater. Global platforms for web infrastructure, commerce, and marketing make international market development a real possibility, yet many are held back by lack of understanding; concern over the resources required; and a fear of the unknown. By building […]


Continue Reading 0

Startup Marketing, Learn To Farm As Well As Hunt

Most startup marketing focuses on hunting for new customers, rather than trying to ‘farm’ customers to build sustainable long-term growth. Hunters rely on new customer acquisition strategies to constantly replenish their customer base, moving onto the next prospect once the deal is done. The energy, buzz and ‘vanity metrics’ associated with ‘capturing new prey’ makes […]


Continue Reading 0

How to Make Time for Marketing

One of the most common questions that I get asked is, when you’re a startup founder how do you find the time for marketing? Let’s face it, you have a million other things that you need to focus on so how are you going to get round to writing blog posts, updating Facebook, composing tweets, […]


Continue Reading 0

10 Principles of Marketing for Developers and Technical Founders

What is Marketing…really? Marketing for developers may be a dirty word…for some a voodoo science…to many, marketing is practiced by over-paid ‘suits’ with no understanding of product development who create expensive but ineffective ads. In reality, anyone who’s been through a startup launch realizes that marketing is critical as the biggest problem that any new business […]


Continue Reading 0

hello@get2growth.com