Archive | Value Proposition

Top Value Quotations

The notion of ‘value’ is crucial to any business: how to create it, what it represents for customers, and how to use it to drive commercial opportunity. The best business leaders, entrepreneurs and visionaries all understand the many aspects of value; here are a selection of value quotations from luminaries including Steve Jobs, Warren Buffet, […]

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Value Proposition Benefits and Advantages

(This is the second post in my series on the Value Proposition; check out my initial piece covering ‘The Value Proposition Definition’ here.) A robust and impactful Value Proposition is essential for any business to effectively engage and connect with customers, partners, stakeholders, and critically internal employees, by clearly communicating how it is different, better […]

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The Value Proposition Definition

At face value Value Propositions can seem relatively straightforward; yet I’d suggest that this is why in practice they’re often not paid the due attention that they require. In reality, building a meaningful Value Proposition entails structured analysis, focused thinking, and an ongoing commitment. As a starting point, finding an effective Value Proposition definition is […]

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Problem Definition – 9 Key Questions

According to the Startup Genome Report (March 2012), 74% of Internet startups fail due to premature scaling. Of these, 60% were focusing on validating the product during their initial lifecycle phase, whilst 80% of those startups that scaled successfully were focusing on discovering a problem. In other words, finding and defining a real problem is critical to […]

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SWOT Alternative: SCOPE Situational Analysis Tool

For generations in marketing and business we’ve used the SWOT Analysis to evaluate a company’s, unit’s or brand’s position, and consequently as a starting point to devise future strategy. It has served us well since its inception in the 1960s with it’s simplicity, functionality and intuitiveness; remaining un-changed and un-equivocal for over 50 years. It provides a […]

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