Here’s a selection of free templates and tools to get you started in making business simple:
The One Page Marketing Plan is designed to filter and hone your insights, ideas, and thinking in order to: define, profile and understand your audience; establish your marketing goals and develop strategies to meet them; and outline your channels-to-market, tactics, and success measures.
The One Page Account Plan focuses on individual customers to define your strategic approach towards them through: understanding their business, needs, and priorities; specifying target objectives for the account; and identifying potential revenue streams with action plans for realising them.
NEW: Account-Based Marketing Framework
The Account-Based Marketing Framework helps Sales and Marketing teams to build their Account-Based Marketing plans by defining their target accounts lists, understanding the value proposition for those accounts, identifying the channels to engage, and scoping their content and programs.
SWOT Alternative: The SCOPE Situation Analysis Tool
The SCOPE Situational Analysis tool is a re-invention of the traditional SWOT analysis. SCOPE examines the context and environment of a business, brand, or product by reviewing rear-view, present, and future-facing aspects.