Free Tools

Here’s a selection of free templates and tools to get you started in making business simple:

The One Page Marketing PlanThe One Page Marketing Plan

The One Page Marketing Plan is designed to filter and hone your insights, ideas, and thinking in order to: define, profile and understand your audience; establish your marketing goals and develop strategies to meet them; and outline your channels-to-market, tactics, and success measures.




The One Page Account Plan

The One Page Account Plan focuses on individual customers to define your strategic approach towards them through: understanding their business, needs, and priorities; specifying target objectives for the account; and identifying potential revenue streams with action plans for realising them.




NEW: Account-Based Marketing Framework

The Account-Based Marketing Framework helps Sales and Marketing teams to build their Account-Based Marketing plans by defining their target accounts lists, understanding the value proposition for those accounts, identifying the channels to engage, and scoping their content and programs.




The SCOPE Situational Analysis Tool

SWOT Alternative: The SCOPE Situation Analysis Tool

The SCOPE Situational Analysis tool is a re-invention of the traditional SWOT analysis. SCOPE examines the context and environment of a business, brand, or product by reviewing rear-view, present, and future-facing aspects.