IoT Events 2017

IoT Events 2017

Keep track of the latest events globally. The directory below is constantly refreshed with the latest Wearables, Smart Vehicles, M2M and IoT Events 2017; detailing changes as they happen to help  you discover what’s going on, when and where – all in one convenient location! JANUARY 2-3 IMCES-2017 – Kuala Lumpur, Malaysia 5-8 CES – Las Vegas, USA 5-8 CES Unveiled Las […]

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Tech Events 2017

Tech Events 2017

Keep track of the latest events globally. The directory below is constantly refreshed with the latest Startup, Developer and Tech Events 2017; detailing changes as they happen to help  you discover what’s going on, when and where – all in one convenient location! Startup Events 2017 Developer Events 2017 IoT Events 2017 VR Events 2017 JANUARY 2-3 IMCES-2017 – […]

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Marketing Events 2016

Looking for Marketing events to attend, sponsor or speak at in 2016? Then check out the following directory which is updated with the latest events from the US, Europe and around the world. JANUARY 6-9 CES 2016 – Las Vegas, USA 14-17 Periscope Community Summit – San Francisco, USA 25-26 Frost & Sullivan: Digital Marketing […]

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Defining Audience, Customers, Consumers

The terms Audience, Customers and Consumers are often used inter-changeably by marketers, yet there are essential differences between the definitions that need to be understood and appreciated if you’re to optimally target your marketing and communications, and ultimately build an effective business model. The distinctions may appear subtle, yet they provide clarity on how revenue […]

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Startup, Developer & Tech Events 2016

Keep track of the latest events globally. The directory below is constantly refreshed with the latest Startup, Developer and Tech Events 2016; detailing changes as they happen to help  you discover what’s going on, when and where – all in one convenient location! JANUARY 4 CES Unveiled Las Vegas – Las Vegas, USA 4-8 AIAA SciTech 2015 – […]

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Target Audience – The 5 A’s Model

Delimiting and defining your target audience is the starting point for any business plan, marketing strategy or brand architecture; yet it’s a discipline that many struggle with, often defaulting to limiting or misleading perspectives and measures. As Michael Dell stresses, “The idea of being all things to all people is a thing of the past.” […]

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Still Have No Time For Marketing?

Guest Post by Simon Ensor, Managing Director of Yellowball For the vast majority of us (including myself) it appears that it is in our nature to want to complete tasks that have a more immediate deadline, compared with tasks that have an ambiguous deadline. A prime example in a small business would be prioritising administrative […]

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Value Proposition Benefits and Advantages

(This is the second post in my series on the Value Proposition; check out my initial piece covering ‘The Value Proposition Definition’ here.) A robust and impactful Value Proposition is essential for any business to effectively engage and connect with customers, partners, stakeholders, and critically internal employees, by clearly communicating how it is different, better […]

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Startup Events 2017

Startup & Tech Events 2015

Keep track of the latest startup events globally The directory below is constantly refreshed with the latest new Tech, Developer and Startup events for 2015; detailing changes as they happen, allowing you to discover what’s going on, when and where – all in one convenient location! JANUARY 4 CES Unveiled Las Vegas – Las Vegas, USA […]

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