The following startup resources directory comprises apps, tools and services that are available to startups and early-stage businesses – for free or at low cost – to enable them to set-up, develop, launch and scale their marketing presence and programs.
Website Creation / Blogging
WordPress – Blog and website creation tool and publishing platform with a focus on aesthetics, web standards, and usability.
Tumblr – Microblogging platform and social networking website allowing you to post multimedia and other content to a short-form blog.
Blogger – Free blog publishing tool from Google, for sharing text, photos and video.
Compare Ninja – Create HTML and CSS comparison tables to add to your website.
GatherContent – Simple site mapping tools making it easy to plan, organize and collaborate on content for new websites or site redesigns.
Grammarly – English-language grammar checker with instant proofreading and plagiarism detection.
Balsamiq Mockups – Rapid wireframing tool allowing designers to arrange pre-built widgets using a drag-and-drop WYSIWYG editor.
Mockingbird – Online wireframing tool that makes it easy for you to create, link together, preview, and share mockups of your website or application.
Mockup Builder – Prototype creator software; sketch your ideas within minutes and share with customers, designers, programmers.
Mockflow – Online wireframe software that helps to design, collaborate (in real-time) user interface mockups for software and websites.
Hotgloo – Easy-to-use, collaborative and fully interactive wireframe UX prototyping tool.
Invision – Free web and mobile prototyping, collaboration and workflow platform for Web, iOS, and Android.
UXPin – Collaborative design platform that makes web and mobile design easy for everyone, covering the full design process with wireframing and prototyping, mockups, built-in usability testing, and collaboration and live presentation.
Mobile / App Design & Development
Proto.io – Create fully-interactive high-fidelity prototypes that look and work exactly like your app should – in minutes. No coding required.
Shutterstock – Search millions of royalty-free stock photos, illustrations, and vectors with images added daily.
iStockphoto – Royalty free stock photos, vector art illustrations, stock footage and audio for print and use on websites and presentations.
Getty Images – Find high-resolution royalty-free images, editorial stock photos, vector art, video clips and stock music licensing.
Flickr – Online photo management and sharing application with access to Creative Commons images.
Stock.XCHNG – Photo sharing community providing free stock photos with gallery of more than 350,000 images from over 30,000 photographers.
Branding / Design
BrandCrowd – Marketplace for buying and selling ready-made logo designs with thousands to choose from.
DesignCrowd – Online marketplace for logo, website, print and graphic design services by providing access to freelance designers.
99designs – Marketplace for graphic design, including logo design, web design and other design contests.
CrowdSPRING – Marketplace for logo, graphic and web design, company naming and crowd-sourced writing projects.
NameChk – Check to see if your desired username or vanity url is still available across social networking and bookmarking sites.
Naming Force – Crowdsourced business naming contests.
Logo Force – Crowdsourced logo design contests – designers compete to create your perfect logo.
Canva – Simple tool to create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so on.
Landing Pages / Optimisation
Unbounce.com – Build, publish and test landing pages without IT; includes MailChimp integration.
Qualaroo – Dynamic behaviour insight surveys for smarter A/B testing.
Optimizely – Site optimization tools to improve conversions through A/B Testing, Split Testing and Multivariate Testing.
Launch Rock – Site builder dedicated to early customer acquisition.
HubSpot – Inbound marketing software offering an all-in-one marketing solution for blogging, analytics, social media, email, automation and more.
Raven Tools – All-in-one internet marketing platform for SEO, social media, PPC and content; research, manage, monitor and report on every aspect of your campaign.
Marketing Grader – Free tool from HubSpot that analyzes your website and provides actionable insights to improve your marketing.
Site / Marketing Analytics
Google Analytics – Measure your site performance and online advertising ROI, as well as track your Flash, video, and social networking sites and applications.
Alexa – Analytical insights to benchmark, compare and optimize businesses on the web.
Chartbeat – Real-time data about your site in an instantly gettable way through dashboards and APIs.
ClickHeat – Visual heatmap of clicks on a HTML page, showing hot and cold click zones.
Clicky – Web analytics to monitor, analyze and react to your blog or web site’s traffic in real-time.
Compete – Online consumer behavior insights to optimize your digital marketing, business development, media planning and competitive strategy.
Crazy Egg – Heat map and scroll map reports to understanding of how your visitors engage with your website.
Metricly – Aggregated dashboards bringing all your data together across Google Analytics, Social Media, App Stores, Email Marketing, and more.
Surcentro – Web site statistics and analytics service where you can find information about site traffic of every single page on the web.
Quantcast – Media measurement service that lets advertisers view audience reports on millions of websites and services, providing a unique profile for each site.
Moz – Marketing analytics software to manage all your inbound efforts.
Woopra – Real-time directly-actionable web analytics and targeted customer engagement service with live dashboard, live map, live chat and custom events tracking.
Mint – Extensive, self-hosted web site analytics program providing visits, referrers, popular pages and searches via a flexible dashboard.
Clicktale – Improve digital customer experience and increase conversion rates with suite of website heatmaps, conversion funnels, session playback and form analytics.
Churnbee – Dashboard built specifically for SaaS companies (or a portfolio of SaaS companies) focusing on key goals for every subscription-based business.
Content Discovery & Aggregation
Alltop – Aggregates top online content and information all into one place.
Zite – Intelligent content aggregation and display app for iPhone and iPad that learns your interests based on your past history.
Pulse – Takes your favorite websites and transforms them into a colorful and interactive mosaic for browser, smartphone and tablet.
Pocket – Content aggregator list tool that syncs across devices with built-in tagging and archiving.
Flipboard – Brings together news and social updates in a magazine-style format designed for your iPad, iPhone and Android.
Google Alerts – Email updates of the latest relevant Google results (web, news, etc.), based on your queries.
Quora – Question-and-answer website created, edited and organized by its community of users.
diigo – Powerful online reading and research tool allowing users to bookmark, tag, add highlights and annotate web pages.
Clipzine – Visual curation platform.
Social / Influencer Tracking
PeerIndex – Measures social interactions across the web to help you understand the people you influence online (Twitter, LinkedIn, Facebook, Quora)
Little Bird – On demand expert and influencer discovery and engagement tool validated by their peers on any topical community (Twitter, LinkedIn, Facebook, YouTube, Google+)
Traackr – Tool for finding the right influencers through social media and understanding how to engage with them.
Mentionmapp – Twitter network analysis and data visualization.
Topsy – Measurement and analysis tool for social conversations to identify key thoughts, opinion and content being shared over time or in real-time (Twitter, Google+)
Klout – Social media analytics tool that scores and ranks users’ influence using a ‘Klout Score’ from 1 to 100 ( Twitter, Facebook, Google+, LinkedIn, Foursquare, Wikipedia, Instagram)
CircleCount – Google+ profile statistics and influencer measurement.
Kred – Uses social data and influence measurement to produce a personal visual stream from Twitter ID activity or hashtags based on communities connected by interests and affiliations.
twtrland.com – Visualizes social footprints to help you discover new connections, understand their impact and find better ways to connect.
Followerwonk – Twitter analytics, follower segmentation, social graph tracking, and more.
who.unfollowed.me – Check your Twitter unfollowers, see who is not following you back and who you are not following back.
Radian6 (Salesforce Marketing Cloud) – Social media monitoring tools, social media engagement software and social marketing.
SharedCount – Social URL analytics; track URL shares, likes, tweets and more.
Simply Measured – Social media analytics providing in-depth measurement and reporting across Facebook, Twitter, Instagram, YouTube and many more.
InkyBee – Suite of tools to discover, track and outreach to blogger influencers across sectors.
Triberr – Influencer Marketing Platform where a community of talented bloggers and influencers coming together to read and share great content.
Social Media / Content Management & Marketing
Buffer – Tool for collating and sharing online content via social feeds throughout the day.
Hootsuite – Social Media dashboard to manage and measure across social networks.
Tweetdeck – Twitter management and insights dashboard for power users.
Ning – Online platform to create custom social networks from scratch or to integrate with current sites; also integrates with Facebook, Twitter, Google and Yahoo!
AddThis – Social infrastructure and analytics platform with personal and social web sharing tools.
DivvyHQ – Content editorial planning and production tool.
Kapost – Software platform for organizing content marketing into a structured business process with calendar, workflow and analytics.
Compendium – Orchestrates all of the content necessary to maintain a consistent message for your brand from both inside and outside your company.
WordPress Editorial Calendar – WordPress plug-in allows you to set up all your posts in a simple calendar format with clean interface that allows you to drag and drop blog posts to better manage your ideas.
Publicate – Easily organise your content or content you’ve discovered to share, publish and showcase.
ManageFlitter – Web-based application that provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
Tweepi – Social media management tool that helps you analyze and manage your Twitter followers effectively.
Socialbakers – Social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus and YouTube.
SEO / SEM & Keyword Research
Google Keywords – Enter keywords or phrases to see what related word searches your ad will show on.
Wordtracker – Keyword research tool to discover high performing keywords based on your subjects and messages.
SEMrush – Keyword and competitor research tool providing ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and more.
WooRank – Website review and SEO tool for tracking and optimizing your site.
SEO SiteCheckup – Comprehensive SEO tools for your site, plus software and articles.
Wordstream – Free PPC keyword tracking tool to benchmark your current performance and see where you need to improve.
Email Marketing / Newsletters
MailChimp – Design, send and track email marketing campaigns.
Constant Contact – Self-service email marketing solution to create, send and track HTML email newsletters.
iContact – Allows you to create, send, and track your email messages.
Campaign Monitor – Design email templates, build and add content, send and track results.
Wisestamp – Email signatures to direct people to your content.
ToutApp – Sales email templates, tracking and analytics; helps salespeople close more deals and increase productivity.
Online Surveys & Forms
SurveyMonkey – Online survey tool making easier to send free surveys, polls, questionnaires, customer feedback and market research.
Wufoo – Design forms and build the database, backend and scripts needed to collect and understand your audience / prospects / customer data.
Google Forms – Tool to create online forms to help you plan events, send a survey, give a test / quiz, or collect other information in an easy, streamlined way.
Gravity Forms – A complete contact form solution for WordPress enabling you can build complex, interactive contact forms in minutes.
Formstack – Online HTML form builder that lets you create all types of online forms: order forms, contact forms, registration forms, and online surveys.
frelay – Customer development tool for collecting quick, highly targeted feedback using micro-surveys delivered across platforms and devices.
Survey.io – Free customer development survey tool from KISSmetrics.
Typeform – Free online survey and form builder.
Sumo Insight – Capture faster and deeper consumer insight with this mobile market research platform, delivering real-time ethnographic and opinion.
Animoto – Easy way to create and share videos using your existing photos, video clips and audio as building blocks.
VoiceBunny – Professional voiceover recordings on demand from a crowd of thousands of voice actors working from home studios.
ClipGenerator – Photo video slideshow production with music; create videos from images.
Ooyala – Online video management, publishing, analytics and monetization with multi-device streaming of HD-quality video.
Panda – Open-source video encoding service that integrates with any platform and supports a plethora of languages and frameworks.
vzaar – Affordable, customizable and secure cross-device video hosting platform for businesses.
GoAnimate – Cloud-based platform for creating and distributing animated videos from free.
Your 60 Seconds – Produce short video animation to promote ideas, products and services.
PowToon – Online business presentation software tool that allows you to create free, cool, and awesome animated video explainers as an alternative to video.
Common Craft – Instructional video production for explainers.
GoAnimate – Make professional animated videos with easy learning curve, simple do-it-yourself tool.
Launch.it – Online resource where new products and services can be launched, promoted and discovered.
Get Satisfaction – Customer engagement platform that helps companies with technical support.
UserVoice – Integrates easy-to-use feedback, helpdesk, and knowledge-base management tools in one platform.
Networking & Events
Lanryd – See events your contacts are going to, build your own speaker profile and catch up on conference videos and slides.
Eventbrite – Online tools to organize, manage, promote and sell your events.
Meetup – Social portal for facilitating offline events and meetings.
Techmeetups – Technology meetups and events promotion and marketing.
Here On Biz – Mobile app for business networking that identifies the most valuable professionals to you and alerts you when they are geographically near.
Rapportive – Gmail add-on that displays social media info about contacts right inside your inbox and as you email them.