Tag Archives for " marketing model "

Account-Based Marketing Framework

In my previous post ‘How Account-Based Marketing is Changing the Face of B2B‘, I highlighted how Account-Based Marketing, or ABM, is becoming the standard practice for companies and brands when targeting business customers as they micro focus on individual accounts and the stakeholders within them. However, how do you do this? How do you create […]

Read more...

Marketing Hourglass – Beyond The Funnel

The Marketing Funnel, Sales Funnel or Adoption Funnel, as the concept is commonly referred to, is one of the core marketing models used by companies and consultants to outline the progression of potential customers from first contact with a product or brand through ultimately to purchase. It provides a picture of how customers can be […]

Read more...