Tag Archives for " marketing to tribes "

Marketing to Tribes vs Crowds – Leveraging Tribes for Growth and Creating a Movement

Marketing to Tribes vs Crowds

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” Seth Godin Seth Godin codified the concept of ‘tribes’ in his instrumental 2008 book of the same name. Technology – and specifically the internet – has bred huge societal change as communities have scaled from local […]