Tag Archives | marketing

Target Audience – The 5 A’s Model

Delimiting and defining your target audience is the starting point for any business plan, marketing strategy or brand architecture; yet it’s a discipline that many struggle with, often defaulting to limiting or misleading perspectives and measures. As Michael Dell stresses, “The idea of being all things to all people is a thing of the past.” […]

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Still Have No Time For Marketing?

Guest Post by Simon Ensor, Managing Director of Yellowball For the vast majority of us (including myself) it appears that it is in our nature to want to complete tasks that have a more immediate deadline, compared with tasks that have an ambiguous deadline. A prime example in a small business would be prioritising administrative […]

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New Marketing Agenda

The New Marketing Agenda

Marketing has changed. Everyone thinks that they can do Marketing. They think it’s easy, just a matter of common sense. We all consume Marketing (or rather what we consider Marketing); we know what we like and what we respond to, hence we believe that we’re experts. But Marketing has changed and has to change…fundamentally. Changing […]

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How to Make Time for Marketing

One of the most common questions that I get asked is, when you’re a startup founder how do you find the time for marketing? Let’s face it, you have a million other things that you need to focus on so how are you going to get round to writing blog posts, updating Facebook, composing tweets, […]

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What Startups Can Learn From Rockstar Games

Rockstar Games have been described as the Apple of the games industry and their founder, Sam Houser, likened to Steven Spielberg (by John Riccitiello, the former CEO of EA). In a sector of multi-million dollar development budgets and marketing spends, their titles are the highest rated (with the top 2 rated games in history according […]

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10 Principles of Marketing for Developers and Technical Founders

What is Marketing…really? Marketing for developers may be a dirty word…for some a voodoo science…to many, marketing is practiced by over-paid ‘suits’ with no understanding of product development who create expensive but ineffective ads. In reality, anyone who’s been through a startup launch realizes that marketing is critical as the biggest problem that any new business […]

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SWOT Alternative: SCOPE Situational Analysis Tool

For generations in marketing and business we’ve used the SWOT Analysis to evaluate a company’s, unit’s or brand’s position, and consequently as a starting point to devise future strategy. It has served us well since its inception in the 1960s with it’s simplicity, functionality and intuitiveness; remaining un-changed and un-equivocal for over 50 years. It provides a […]

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Marketing Hourglass – Beyond The Funnel

The Marketing Funnel, Sales Funnel or Adoption Funnel, as the concept is commonly referred to, is one of the core marketing models used by companies and consultants to outline the progression of potential customers from first contact with a product or brand through ultimately to purchase. It provides a picture of how customers can be […]

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