Tag Archives | product development

Target Audience – The 5 A’s Model

Delimiting and defining your target audience is the starting point for any business plan, marketing strategy or brand architecture; yet it’s a discipline that many struggle with, often defaulting to limiting or misleading perspectives and measures. As Michael Dell stresses, “The idea of being all things to all people is a thing of the past.” […]


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What Startups Can Learn From Rockstar Games

Rockstar Games have been described as the Apple of the games industry and their founder, Sam Houser, likened to Steven Spielberg (by John Riccitiello, the former CEO of EA). In a sector of multi-million dollar development budgets and marketing spends, their titles are the highest rated (with the top 2 rated games in history according […]


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Jonathan Ive – Principles of Apple’s Innovation Guru

Jonathan Ive joined Apple in 1992. He has gone on to be the inspiration, catalyst and driver behind products that have revolutionized technology, industry sectors and consumers’ lives across the world. He was the innovator and obsessive problem-solver to the visionary perfectionist that was Steve Jobs. This symbiosis re-built and re-defined Apple to become the world’s second […]


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