Tag Archives | startup value proposition

Value Proposition Benefits and Advantages

(This is the second post in my series on the Value Proposition; check out my initial piece covering ‘The Value Proposition Definition’ here.) A robust and impactful Value Proposition is essential for any business to effectively engage and connect with customers, partners, stakeholders, and critically internal employees, by clearly communicating how it is different, better […]


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The Value Proposition Definition

At face value Value Propositions can seem relatively straightforward; yet I’d suggest that this is why in practice they’re often not paid the due attention that they require. In reality, building a meaningful Value Proposition entails structured analysis, focused thinking, and an ongoing commitment. As a starting point, finding an effective Value Proposition definition is […]


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