Tag Archives | Startup

European Startup Events 2014

JANUARY 10-12  Athens Launch48 Weekend – Athens 14-15  General Assembly Developer Meet & Greet – London 15  3rd OpenStack User Group Nordics Meetup – Stockholm 19-21 DLD14 – Munich 22-25  Bett Powering Learning – London 27-28  Wearable Technologies Conference 2014 Europe – Munich 28  Creative Tech Hub – London 30  City Meets Tech – London

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Startup Marketing, Learn To Farm As Well As Hunt

Most startup marketing focuses on hunting for new customers, rather than trying to ‘farm’ customers to build sustainable long-term growth. Hunters rely on new customer acquisition strategies to constantly replenish their customer base, moving onto the next prospect once the deal is done. The energy, buzz and ‘vanity metrics’ associated with ‘capturing new prey’ makes […]

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What Startups Can Learn From Rockstar Games

Rockstar Games have been described as the Apple of the games industry and their founder, Sam Houser, likened to Steven Spielberg (by John Riccitiello, the former CEO of EA). In a sector of multi-million dollar development budgets and marketing spends, their titles are the highest rated (with the top 2 rated games in history according […]

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Problem Definition – 9 Key Questions

According to the Startup Genome Report (March 2012), 74% of Internet startups fail due to premature scaling. Of these, 60% were focusing on validating the product during their initial lifecycle phase, whilst 80% of those startups that scaled successfully were focusing on discovering a problem. In other words, finding and defining a real problem is critical to […]

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