Tag Archives | storytelling

Storytelling: Actions Speak Louder Than Words

Brand storytelling has become the strategy du jour in recent times as marketers have switched-on to the fact the stories create greater connection, resonance, and impact with their audiences. However, as everyone is now jumping on this bandwagon, we’re starting to see an emerging resistance amongst audiences who are becoming more skeptical and cynical of […]

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Tools for finding blog post topics

Top Tools for Finding Great Blog Post Topics

Whenever you start the process of creating a new blog post, one of the biggest challenges is finding a topic to write about that’s relevant to your defined subject matter, is likely to appeal to your target audience, and stands out from the crowd. According to UpContent, marketers spend some 700 million hours each year […]

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