Tag Archives | tribes

Marketing to Tribes vs Crowds

Marketing to Tribes vs Crowds – Leveraging Tribes for Growth and Creating a Movement

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” Seth Godin Seth Godin codified the concept of ‘tribes’ in his instrumental 2008 book of the same name. Technology – and specifically the internet – has bred huge societal change as communities have scaled from local […]


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