Tag Archives | values

Storytelling: Actions Speak Louder Than Words

Brand storytelling has become the strategy du jour in recent times as marketers have switched-on to the fact the stories create greater connection, resonance, and impact with their audiences. However, as everyone is now jumping on this bandwagon, we’re starting to see an emerging resistance amongst audiences who are becoming more skeptical and cynical of […]

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What Startups Can Learn From Rockstar Games

Rockstar Games have been described as the Apple of the games industry and their founder, Sam Houser, likened to Steven Spielberg (by John Riccitiello, the former CEO of EA). In a sector of multi-million dollar development budgets and marketing spends, their titles are the highest rated (with the top 2 rated games in history according […]

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