Simple Planning > Agile Execution > Accelerated Growth
Teaching marketers and entrepreneurs the most effective action steps to plan and execute agile marketing strategies to get customers.
Stop trying to sell with marketing!
Instead, use marketing to help customers buy.
Effective marketing is more important than ever. In an age when technology is advancing ever more rapidly, products are consequently becoming more and more sophisticated...and complex. It's therefore critical to understand exactly who your audience is, how your solution meets their needs, and how you can engage, educate and convince them of the value that you're offering.
At the same time, Marketing has also become more sophisticated and complex. With the myriad of tools and platforms available, the toy-box has become overwhelming and we're losing sight of what's important - the marketing fundamentals. We're jumping straight into tactical execution - creating content, optimizing funnels, and building nurture streams - instead of doing the hard work up-front. Strategy has become a lost art.
We need to go back to basics: who are we serving, what value are we delivering, how are we remarkable, why should they care, how do we help?
Let's get started!
Who are you serving? The starting point for any business is to understand clearly and precisely who their audience is. Yet to many this remains ill-defined. Knowing your audience requires identifying who your ideal target is, effectively profiling them, and then constantly observing and listening.
Too many businesses today jump straight into execution. They start with the tactics - content marketing, funnel optimisation, lead generation, etc. - without having done the necessary up-front planning. Effective Marketing Planning is the difference between accelerating growth and dying on the vine.
We all want to get customers. Yet marketing today has become very complicated. New tools, techniques, platforms, and channels are emerging all the time. To get customers you need to focus on the key things that make a difference, and be agile in your approach to test, adjust, and iterate.