Sales and marketing consultancy for B2B technology and media businesses

We support your B2B technology and media business with the know-how, insights and tools to ignite and accelerate growth by helping you to define your brand, build your audience, generate demand, and enable sales conversions.

CREATE POSITIVE CUSTOMER OUTCOMES

Woman Thinking

Turning data, insights and ideas into outcomes, growth and value

Accelerated change can be intimidating, but it doesn’t have to be.

We’re a sales and marketing consultancy that helps B2B technology and media companies lean into new opportunities by reducing the noise, simplifying the clutter, and focusing on the key pillars that drive commercial success and enterprise value: 

  • Creating brand architectures and narratives that cut-through, resonate and drive customer action

  • Building demand generation engines that constantly grow known audiences, surface sales prospects and then move them forward in their buying journeys

  • Developing armed and empowered sales machines that convert prospects into customers and then develop sustainable high-yielding account relationships

No tactics, no shortcuts, just results.

Brand Development + Demand Generation + Sales Enablement

Who we serve

B2B Technology Businesses

The explosion of technology in B2B has created huge opportunities, but also led to massive complexity and confusion. We help B2B technology businesses to simplify the narrative to create clarity, impact, resonance and understanding for their brands, and then to mobilise and motivate buyers along their journeys and across their lifecycles.

B2B Media

Many B2B media and events businesses are seeing traditional revenue streams that they've relied on stagnate as customer demand wanes and market disruptors leave them behind; we'll work with you to discover un-tapped commercial opportunities by leveraging your data assets and finding ways to serve both your existing and extended audiences with new, innovative products and services.

How we support them

  • BRAND DEVELOPMENT

  • DEMAND GENERATION

  • SALES ENABLEMENT

Brand Development

Fundamental to all successful B2B technology and media businesses is having a brand that cuts through the bombardment of noise that’s out there, with a story that’s easily understood and resonates, and then breeds positive customer actions. To achieve this, we work with clients to define and construct their starting brand ‘blueprints’ and then help them to verify, test and hone these over time as they build their audiences, reputations, and businesses. Our brand development services cover:

  • Value proposition development
  • Market mapping and brand/product positioning
  • Brand structuring and architecture design
  • Persona/Ideal Customer Profile development
  • Brand narrative and key messaging development
  • Visual identity creation and testing
  • Brand guideline creation
  • Rebranding strategy
Get2Growth Our Approach

Our approach

Our approach combines science, art and ideas - data, creativity and inspiration - to generate a compound effect where the sum is greater than the parts.

With over 25 years experience of delivering effective and efficient sales and marketing programmes across industry sectors and geographic regions, we act as your go-to expert and constant support to help you address your sales and marketing challenges, and realise the opportunities afforded in the age of disruption and new technologies.

Why choose us?

Proven experience

We’ve been there and done it when it comes to sales and marketing in B2B technology and media businesses; we’ve tested what works, and what doesn’t, saving you time, effort and resources.

Leading edge insights

Things are moving VERY fast in the world of B2B technology with a constant flow of new technologies, techniques and thinking. We’ll help you to stay ahead of the curve by ensuring that you’'re aware and educated on new developments as they emerge.

Extensive connections

Our network of expert freelancers are at your disposal – where we identify a gap in your current capabilities, we have established relationships with a wide variety of vetted contractors who we can bring to bear as and where needed.

Impartial advice

We're not tied to any investor or agency; our goal is to enable you to optimise your efforts by taking a holistic view and delivering refined strategies based on your specific context and needs using only the best-fit technologies and partners.

A team that have advised companies across B2B technology and media

Samsung Business
Dennis
Rackspace
DevOps Group
Yahoo!
Virgin Media
Spiceworks
Advertising Week

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GET IN TOUCH

If you want to chat about what challenges you're facing, what you're looking to achieve, or just to chew the fat, simply drop us a line.

We'd love to help out!

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