in 4 Steps
ROCKET YOUR MARKETING EFFECTIVENESS IN THE NEXT 90 DAYS
Tuesday 18th December 2018
"Agility is the new name of the marketing game."
Shubu Mitra, Coca-Cola
Everyone’s talking about being ‘agile’ in their marketing, but very few are actually practicing Agile Marketing…at least in Europe.
Yet, it has been seen and proven to have game-changing benefits: increased team productivity and delivery, greater innovation, more responsiveness to change and adaptiveness to market conditions, accelerated speed-to-market, closer proximity to customers, and overall more business growth.
It represents a new way of operating for marketing.
This isn't about how to create your strategy, or the tactics that you'll use. It's about how you bridge the two. It changes how the team and individuals within it work to make strategy more effective and relevant on an ongoing basis by executing the tactics more rapidly, experimenting, and developing a constantly learning culture to adapt, iterate, hone, and improve performance.
In this webinar, discover the four steps you must take to build an Agile Marketing organisation that can address the fast evolving demands of today's customers and markets.
In this webinar we'll cover:
John is an expert in all things Agile Marketing with considerable experience across both B2C and B2B sectors. He founded Get2Growth to support European businesses as they move to Agile Marketing practices, having previously led Marketing for both Samsung and Rackspace in Europe. He’s also held senior marketing roles at Yahoo!, Rockstar Games, and H. J. Heinz, as well as leading the EMEA and APAC businesses for the world’s largest professional community of IT professionals, Spiceworks.