All Posts by John Webb

Scrum For Marketing Teams

Scrum For Marketing Teams

Scrum For Marketing Teams Scrum is a simple, lightweight, iterative process for project management initially used for software development that has since been adapted for all kinds of projects and disciplines, including marketing. Although many of the principles and practices remain consistent when applying Scrum for marketing teams, there are some nuances that we have […]

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  • April 26, 2019

Agile Marketing Case Study: CA Technologies

CA Technologies

Agile Marketing Case Study:CA Technologies CA Technologies adoption of Agile Marketing is one of the most documented and cited accounts that there’s been to date. Led by their SVP of Product & Solution Marketing, Cameron van Orman, they successfully trialled and embedded Agile ways-of-working into their Marketing team at scale over a two year period. […]

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  • March 29, 2019

12 Ways To Get The Most Out Of Your Daily Stand-Up

Daily Stand-Ups Featured

12 Ways to Get the Most Out of Your Daily Stand-Up Call it what you will, the daily stand-up, daily scrum or daily huddle is becoming commonplace across businesses as a way for teams to touch base and get up-to-speed with what’s going on. So, how do you get the most out of this key meeting? […]

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  • March 25, 2019

3 Key Takeaways from the State of Agile Marketing 2019 Report

State of Agile Marketing 2019 Featured

3 Key Takeaways From The2019 State of Agile Marketing Report Today saw the launch of this year’s State of Agile Marketing 2019 report from AgileSherpas and CoSchedule which captures the current trends and attitudes around Agile Marketing. The report provides insights on aspects such as adoption, benefits, barriers and practices based on a sample of […]

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  • March 19, 2019

Working In Sprints

Working In Sprints

Working In Sprints:The Fast & The Curious The world moves fast, especially when it comes to digital. To be agile, we must therefore accelerate the tempo at which marketing operates if we’re to keep up. This isn’t about working harder or faster…it’s about working smarter! What we actually need to accelerate is the process by which […]

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  • March 18, 2019

Market Mentors Podcast

Market Mentors Podcast

Market Mentors Podcast Delighted to share this podcast where I was interviewed by Fiona Jensen from Marketing Mentors. We covered a lot of ground but key talking points were as follows: The benefits of moving to Agile for companies and teams. What Agile means for the skillset required by modern marketers. How Agile practices enable […]

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  • March 12, 2019

What Makes an Agile Marketer?

What Makes An Agile Marketer?

What Makes an Agile Marketer? As you’ll have gathered, Agile Marketing is a very different beast to traditional marketing. It therefore requires a different breed of marketer who can operate in a different kind of team environment with different structures, different dynamics, and different relationships to leadership. Agile Marketing is fundamentally based on empowering individuals […]

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  • March 7, 2019

I Feel The Need…The Need For Speed

The Need For Speed

I Feel The Need…The Need For Speed! By the time you’ve read this post there will have been 1.8 million tweets sent, 6.6 million comments made on Facebook, 1500 hours of video added to YouTube, 330 thousand photos uploaded to Instagram, 3120 new blog posts created, and 360 million searches completed on Google.Things are moving […]

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  • February 27, 2019

Is your marketing team delivering or are they “just doing stuff”?

Just Doing Stuff

Is your marketing team deliveringor are they “just doing stuff ”? I was having breakfast recently with the CMO of a major US-based software company when he said something that really struck a chord…we were discussing how his team are operating and he commented, “it feels like we’re ‘just doing stuff’ at the moment but aren’t […]

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  • February 20, 2019

OKR Template

OKR Guide & Template

OKR Template OKRs, which is an abbreviation of ‘Objectives and Key Results’, is a management goal-setting methodology that’s become commonplace amongst today’s high-performing businesses across sectors, sizes, and geographies. In this post, I offer a quick guide to OKRs: what they are, what benefits they provide, and where to start. I’ve also created an OKR […]

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  • January 21, 2019
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