All Posts by John Webb

10 Practices of an Agile CMO

Agile CMO

10 Practicesof an Agile CMO The role of the CMO is crucial to the successful adoption of Agile Marketing practices within an organisation. An Agile CMO thinks and behaves differently to the standard CMO. They create the conditions that enable their Agile Marketing team, as well as the wider organisation, to move faster, react quicker, and […]

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Mercedes F1’s Agile Approach for Winning

Mercedes F1

Mercedes F1’s Agile Approach for Winning Lewis Hamilton’s success in winning his 5th Formula 1 World Drivers’ Championship is the latest in a string of victories since Mercedes re-entered F1 back in 2010. In fact, they’ve dominated the sport with 5 World Drivers’ Championships and 5 Constructors’ (team) Championships in a row; having also nailed […]

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Agile Marketing Terms

Agile Marketing Terms

Agile Marketing TermsA Glossary of Key Terms & Definitions Agile Marketing can be seen as something of a ‘voodoo science’.  There are a plethora of Agile Marketing terms, concepts and models that you’ll come across as you start to explore and understand the discipline that is Agile Marketing. Many of these have been used for […]

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What Changes with Agile Marketing?

What Changes With Agile Marketing

What Changes withAgile Marketing? Agile Marketing is a new philosophy and operating model for marketing that stems from the widespread adoption of agile and lean practices in product development and operations. Studies have proven that these methodologies can have a significant impact on how marketing teams operate and what they can achieve: 93% of agile […]

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Value Proposition Storyboard

Value Proposition Storyboard Featured

Value Proposition Storyboard Too many businesses struggle to articulate what they do, let alone have a compelling answer as to why people should actually buy their products or services. To me, the Value Proposition is THE most important tool, THE most important asset that any business creates and uses over time. It gives you clarity […]

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How to Create Marketing Strategies That Drive Results

Marketing Strategies

How to Create Marketing Strategies That Drive Results Everyone wants to deliver marketing strategies that succeed, yet to many coming up with marketing strategies is either a daunting prospect, or an irrelevance as they jump straight into execution. Effective strategy development is a precursor to great marketing. Without strategic consideration, marketing activities are ill-guided, ill-conceived, […]

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How to Write a Killer Creative Brief

Creative Brief Featured Image

How to Write a Killer Creative Brief The ability to write an effective creative brief is a fundamental discipline in marketing. Great marketing only stems from a great brief. In other words, you only get out what you put in. As marketers, we need to be able to convey and express our thinking and ideas […]

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Marketing Plan Example

Starbucks Marketing Plan Example

Marketing Plan ExampleStarbucks Marketing Plan The One Page Marketing PlanSince I first created the One Page Marketing Plan template, many people have asked me to provide a marketing plan example so they can see it in action. So here it is! The One Page Marketing Plan takes the core components of an effective marketing plan […]

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London Marketing Events

LONDON MARKETING EVENTS Looking for Marketing Events to attend, sponsor or speak at in London? Check out this directory covering all digital marketing, social media, search, mobile, e-commerce and general marketing meet-ups, conferences and events taking place in London. The directory is constantly refreshed with changes as they happen to help you discover what’s going […]

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The Starting Point for Corporate Innovation is to Develop a Culture of Candor

The Starting Point for Corporate Innovation is toDevelop a Culture of CandorIn his seminal book ‘​Winning’ legendary former CEO of General Electric, Jack Welch, described candor as: “the biggest dirty little secret in business.” He’s not alone in appreciating the impact that candor has on businesses and teams. Elon Musk, Ed Catmull of Pixar, Lori […]

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