All Posts by John Webb

The Starting Point for Corporate Innovation is to Develop a Culture of Candor

The Starting Point for Corporate Innovation is toDevelop a Culture of CandorIn his seminal book ‘​Winning’ legendary former CEO of General Electric, Jack Welch, described candor as: “the biggest dirty little secret in business.” He’s not alone in appreciating the impact that candor has on businesses and teams. Elon Musk, Ed Catmull of Pixar, Lori […]

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Why Now Is The Time To Adopt Agile Marketing

Need Agile Marketing

What do IBM, Coca-Cola, Microsoft, Santander, Hilton, HubSpot, Travelocity, Salesforce, Kraft, Dell, Adobe, Oracle, Expedia, Pepsi, Fidelity Investments, Kissmetrics, Vistaprint, Xerox, Avaya, Symantec, and Sainsbury’s (to name a few) all have in common? Answer: they’re all moving, or at least trialing, using Agile Marketing practices to plan, execute and optimise their marketing activities (1). In […]

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Account-Based Marketing Framework

Account-Based Framework

Account-Based Marketing Framework In my previous post ‘How Account-Based Marketing is Changing the Face of B2B’, I highlighted how Account-Based Marketing, or ABM, is becoming the standard practice for companies and brands when targeting business customers as they micro focus on individual accounts and the stakeholders within them. However, how do you do this? How […]

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Storytelling: Actions Speak Louder Than Words

Brand storytelling has become the strategy du jour in recent times as marketers have switched-on to the fact the stories create greater connection, resonance, and impact with their audiences. However, as everyone is now jumping on this bandwagon, we’re starting to see an emerging resistance amongst audiences who are becoming more skeptical and cynical of […]

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Top Tools for Finding Great Blog Post Topics

Tools for finding blog post topics

Whenever you start the process of creating a new blog post, one of the biggest challenges is finding a topic to write about that’s relevant to your defined subject matter, is likely to appeal to your target audience, and stands out from the crowd. According to UpContent, marketers spend some 700 million hours each year […]

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In His Words: The 9 Success Principles of Elon Musk

Elon Musk Success Principles

Elon Musk is the greatest and most successful entrepreneur of his generation. He’s one of only two people to have founded three billion dollar companies: PayPal, Tesla, and SpaceX; with an accumulated wealth currently of some $20.7 billion dollars (February 2018). More than this, he’s revolutionised industries including online payments, electric vehicles, clean energy, and […]

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The Power of Feedback Loops and How to Use Them

The Power of Feedback Loops

Feedback loops are essential to our development and success. They are the basic mechanic for how we learn and grow as human beings. As we progress through our everyday lives, we constantly use feedback loops to guide us; making observations, corrections, and taking actions based on feedback from an array of different sources. Evolution itself […]

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How Account-Based Marketing is Changing the Face of B2B

Account-Based Marketing or ABM is the new black when it comes to B2B. With ABM, rather than targeting broad company groups, i.e. large enterprises, industry sectors, or businesses based in geographic locations, you take a more focussed, ‘laser-guided’ approach. ABM targets specific companies or accounts, and then the individuals within those organizations with personalized content […]

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3 Google Tools for Building Your Audience Profile

Google Tools

Google provides several products that can help you to understand and build your audience profile. By giving access to historic search data and offering tools to help you mine insights, Google can be a great starting point for building a comprehensive, rich and actionable audience profile. Although Google’s primary goal is to sell advertising by […]

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