All Posts by John Webb

The Power of Feedback Loops and How to Use Them

The Power of Feedback Loops

Feedback loops are essential to our development and success. They are the basic mechanic for how we learn and grow as human beings. As we progress through our everyday lives, we constantly use feedback loops to guide us; making observations, corrections, and taking actions based on feedback from an array of different sources. Evolution itself […]

Read more...

How Account-Based Marketing is Changing the Face of B2B

Account-Based Marketing or ABM is the new black when it comes to B2B. With ABM, rather than targeting broad company groups, i.e. large enterprises, industry sectors, or businesses based in geographic locations, you take a more focussed, ‘laser-guided’ approach. ABM targets specific companies or accounts, and then the individuals within those organizations with personalized content […]

Read more...

3 Google Tools for Building Your Audience Profile

Google Tools

Google provides several products that can help you to understand and build your audience profile. By giving access to historic search data and offering tools to help you mine insights, Google can be a great starting point for building a comprehensive, rich and actionable audience profile. Although Google’s primary goal is to sell advertising by […]

Read more...

Engaging and Mobilising Online Communities

Online communities are nothing new. In fact you can argue that they’ve been around since the dawn of the internet age, when users first started posting messages in bulletin boards and early forums emerged where you could add comments. Yet many brands still struggle to gain traction or return from their efforts when it comes to […]

Read more...

The One Page Account Plan Template

Developing an effective plan to drive sales with a specific client or account is a discipline that many businesses either neglect completely, or can spend inordinate amounts of time on looking at in infinite detail (only for the plan to be obsolete before it’s been implemented). The disciplines of evaluating a client’s business and needs; […]

Read more...

The One Page Marketing Plan

One Page Marketing Plan

The One Page Marketing Plan Creating, and using, a Marketing Plan is a critical aspect of any successful business or marketing operation. It provides clarity and direction on where to focus resources; what strategies to apply; what actions and activities are to be undertaken; and how these will be measured to understand success. An effective […]

Read more...

Top 10 B2B Marketing Trends 2017

2016 has seen some significant shifts in the B2B marketing landscape; yet 2017 is likely to witness even greater developments as the pace of technological innovation accelerates; competitive pressures increase in more challenging market conditions; and buyers demands become heightened given their experiences as consumers. Here therefore are my top 10 B2B marketing trends 2017: […]

Read more...

10 Reasons Why Established Companies and Brands Should Work With Startups

Reasons established companies and brands should be working with startups

Established companies and brands are increasingly working with startups to enhance their own capabilities and create new competitive advantages. This trend is growing, and will continue to grow, as more and more organizations are recognizing the benefits, and seeing the results of collaborating with startups. Here are ten key reasons for established businesses to be working […]

Read more...

Trends in the Era of Open Marketing

Open Marketing

Marketing has progressed more over the last 5 years than in the last 5 decades. Technology has fuelled innovation that has moved customer experiences and built new expectations, which in turn have driven further technological advances and innovation. The IoT era will result in even more sweeping changes to our lives, our work, and our communities […]

Read more...