All Posts by John Webb

Top Value Quotations

The notion of ‘value’ is crucial to any business: how to create it, what it represents for customers, and how to use it to drive commercial opportunity. The best business leaders, entrepreneurs and visionaries all understand the many aspects of value; here are a selection of value quotations from luminaries including Steve Jobs, Warren Buffet, […]

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Startup Events 2017

Startup Events 2017

Keep track of the latest events globally. The directory below is constantly refreshed with the latest Startup Events 2017; detailing changes as they happen to help  you discover what’s going on, when and where – all in one convenient location!

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Developer Events 2017

Developer Events 2017

Keep track of the latest events globally. The directory below is constantly refreshed with the latest DevOps and Developer Events 2017; detailing changes as they happen to help  you discover what’s going on, when and where – all in one convenient location! JANUARY FEBRUARY 4-5 FOSDEM 2017 – Brussels, Belgium 4-8 IxDA’s interaction17 – New York, USA 11-18 Developer Week Conference + Festival […]

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VR Events 2017

AR & VR Events 2017

Keep track of the latest events globally. The directory below is constantly refreshed with the latest AR and VR Events 2017; detailing changes as they happen to help you discover what’s going on, when and where – all in one convenient location! JANUARY 5-8 CES – Las Vegas, USA 5-8 CES Unveiled Las Vegas – Las Vegas, USA 16-17 VR Connects […]

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IoT Events 2017

IoT Events 2017

Keep track of the latest events globally. The directory below is constantly refreshed with the latest Wearables, Smart Vehicles, M2M and IoT Events 2017; detailing changes as they happen to help  you discover what’s going on, when and where – all in one convenient location! JANUARY 2-3 IMCES-2017 – Kuala Lumpur, Malaysia 5-8 CES – Las Vegas, USA 5-8 CES Unveiled Las […]

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Tech Events 2017

Tech Events 2017

Keep track of the latest events globally. The directory below is constantly refreshed with the latest Startup, Developer and Tech Events 2017; detailing changes as they happen to help  you discover what’s going on, when and where – all in one convenient location! Startup Events 2017 Developer Events 2017 IoT Events 2017 VR Events 2017 JANUARY 2-3 IMCES-2017 – […]

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Defining Audience, Customers, Consumers

The terms Audience, Customers and Consumers are often used inter-changeably by marketers, yet there are essential differences between the definitions that need to be understood and appreciated if you’re to optimally target your marketing and communications, and ultimately build an effective business model. The distinctions may appear subtle, yet they provide clarity on how revenue […]

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Target Audience – The 5 A’s Model

Delimiting and defining your target audience is the starting point for any business plan, marketing strategy or brand architecture; yet it’s a discipline that many struggle with, often defaulting to limiting or misleading perspectives and measures. As Michael Dell stresses, “The idea of being all things to all people is a thing of the past.” […]

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Still Have No Time For Marketing?

Guest Post by Simon Ensor, Managing Director of Yellowball For the vast majority of us (including myself) it appears that it is in our nature to want to complete tasks that have a more immediate deadline, compared with tasks that have an ambiguous deadline. A prime example in a small business would be prioritising administrative […]

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Value Proposition Benefits and Advantages

(This is the second post in my series on the Value Proposition; check out my initial piece covering ‘The Value Proposition Definition’ here.) A robust and impactful Value Proposition is essential for any business to effectively engage and connect with customers, partners, stakeholders, and critically internal employees, by clearly communicating how it is different, better […]

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