All Posts by John Webb

The Value Proposition Definition

At face value Value Propositions can seem relatively straightforward; yet I’d suggest that this is why in practice they’re often not paid the due attention that they require. In reality, building a meaningful Value Proposition entails structured analysis, focused thinking, and an ongoing commitment. As a starting point, finding an effective Value Proposition definition is […]

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Advantages of the Business Model Canvas

Business Model Canvas

Whether you’re in startup mode or gaining traction, you need real clarity on your business model so you can design your business for success. The Business Model Canvas (BMC) was originally developed by Alex Osterwalder and Yves Pigneur, and presented in their seminal 2010 book ‘Business Model Generation’ as a visual framework for devising, developing […]

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The New Marketing Agenda

New Marketing Agenda

Marketing has changed. Everyone thinks that they can do Marketing. They think it’s easy, just a matter of common sense. We all consume Marketing (or rather what we consider Marketing); we know what we like and what we respond to, hence we believe that we’re experts. But Marketing has changed and has to change…fundamentally. Changing […]

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How to Set a Startup Marketing Budget

How to think about marketing spend One of the most frequent questions that I get asked is when should I start spending money on marketing, and how much? Don’t think that you HAVE to spend, especially when you first start, but don’t fear it if and when you can. All companies that grow like crazy […]

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Marketing Your Startup In Foreign Markets

For today’s startups, the opportunities and ability to extend their offerings to foreign markets has never been greater. Global platforms for web infrastructure, commerce, and marketing make international market development a real possibility, yet many are held back by lack of understanding; concern over the resources required; and a fear of the unknown. By building […]

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Startup Marketing, Learn To Farm As Well As Hunt

Most startup marketing focuses on hunting for new customers, rather than trying to ‘farm’ customers to build sustainable long-term growth. Hunters rely on new customer acquisition strategies to constantly replenish their customer base, moving onto the next prospect once the deal is done. The energy, buzz and ‘vanity metrics’ associated with ‘capturing new prey’ makes […]

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