All Posts by John Webb

How Many Startups Are There? (Infographic)

Startups are everywhere, and the number of startups is growing at a faster rate than ever before. Yet how many are there worldwide? And of these, how many are tech startups? The following infographic puts some numbers to these and other measures to give a picture of the startup world.

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  • February 11, 2014

How to Set a Startup Marketing Budget

How to think about marketing spend One of the most frequent questions that I get asked is when should I start spending money on marketing, and how much? Don’t think that you HAVE to spend, especially when you first start, but don’t fear it if and when you can. All companies that grow like crazy […]

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  • February 6, 2014

Marketing Your Startup In Foreign Markets

For today’s startups, the opportunities and ability to extend their offerings to foreign markets has never been greater. Global platforms for web infrastructure, commerce, and marketing make international market development a real possibility, yet many are held back by lack of understanding; concern over the resources required; and a fear of the unknown. By building […]

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  • November 21, 2013

Startup Marketing, Learn To Farm As Well As Hunt

Most startup marketing focuses on hunting for new customers, rather than trying to ‘farm’ customers to build sustainable long-term growth. Hunters rely on new customer acquisition strategies to constantly replenish their customer base, moving onto the next prospect once the deal is done. The energy, buzz and ‘vanity metrics’ associated with ‘capturing new prey’ makes […]

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  • October 30, 2013

What is a Startup Accelerator, Business Incubator…?

With the assortment of possible startup events and programs available – from Launch Weekend to Startup Accelerator to Business Incubator – it’s difficult to know exactly what each entails and whether they’re applicable to you. As a start, here are some handy startup program definitions so you can better understand the broad nature of each […]

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  • October 12, 2013

How to Make Time for Marketing

One of the most common questions that I get asked is, when you’re a startup founder how do you find the time for marketing? Let’s face it, you have a million other things that you need to focus on so how are you going to get round to writing blog posts, updating Facebook, composing tweets, […]

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  • October 10, 2013

What Startups Can Learn From Rockstar Games

Rockstar Games have been described as the Apple of the games industry and their founder, Sam Houser, likened to Steven Spielberg (by John Riccitiello, the former CEO of EA). In a sector of multi-million dollar development budgets and marketing spends, their titles are the highest rated (with the top 2 rated games in history according […]

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  • September 17, 2013

10 Principles of Marketing for Developers and Technical Founders

What is Marketing…really? Marketing for developers may be a dirty word…for some a voodoo science…to many, marketing is practiced by over-paid ‘suits’ with no understanding of product development who create expensive but ineffective ads. In reality, anyone who’s been through a startup launch realizes that marketing is critical as the biggest problem that any new business […]

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  • September 10, 2013

Problem Definition – 9 Key Questions

According to the Startup Genome Report (March 2012), 74% of Internet startups fail due to premature scaling. Of these, 60% were focusing on validating the product during their initial lifecycle phase, whilst 80% of those startups that scaled successfully were focusing on discovering a problem. In other words, finding and defining a real problem is critical to […]

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  • September 6, 2013

The VAULT Model for Customer Segmentation

Many of the models and methods that are available for developing a customer segmentation strategy are often highly convoluted and overlook the basics of customer motivations, lacking appreciation of the customer’s considerations and needs as they migrate through the product experience. The VAULT Model provides a simple framework that enables the marketer to align strategies and tactics […]

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  • April 24, 2013
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