Scrum is the most widely used Agile methodology in businesses. It is a simple, lightweight, iterative process for project management initially used for software development that has since been adapted for all kinds of projects and disciplines, including marketing. Although many of the principles and practices remain consistent when applying Scrum for marketing teams, there are some nuances that we have to consider given the specific nature of marketing and context within which we operate.

The following guide provides an overview of the Scrum methodology as applied to the discipline and function of marketing, covering the team roles, events and tools used.