Category Archives for "Agile Marketing"

OKR Template

OKR Guide & Template

OKR Template OKRs, which is an abbreviation of ‘Objectives and Key Results’, is a management goal-setting methodology that’s become commonplace amongst today’s high-performing businesses across sectors, sizes, and geographies. In this post, I offer a quick guide to OKRs: what they are, what benefits they provide, and where to start. I’ve also created an OKR […]

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Agile Marketing News December 2018

Agile MarketingNewsDECEMBER, 2018 The following are a selection of the latest Agile Marketing news, updates and articles from leading contributors and commentators.. Plan To Be Nimble: Agile MarketingAdvertising Week 360Gartner’s 7 Tips for Leading an Agile Marketing OrganisationCMO.comStop Treading Water: The Case for Agile MarketingForbesWe Launched Agile Marketing at Deloitte: Here’s What We LearnedThe DrumSo You Want […]

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10 Practices of an Agile CMO

10 Practices of an Agile CMO

10 Practicesof an Agile CMO The role of the CMO is crucial to the successful adoption of Agile Marketing practices within an organisation. An Agile CMO thinks and behaves differently to the standard CMO. They create the conditions that enable their Agile Marketing team, as well as the wider organisation, to move faster, react quicker, and […]

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Mercedes F1’s Agile Approach for Winning

Mercedes F1

Mercedes F1’s Agile Approach for Winning Lewis Hamilton’s success in winning his 5th Formula 1 World Drivers’ Championship is the latest in a string of victories since Mercedes re-entered F1 back in 2010. In fact, they’ve dominated the sport with 5 World Drivers’ Championships and 5 Constructors’ (team) Championships in a row; having also nailed […]

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Agile Marketing Terms

Agile Marketing Terms

Agile Marketing TermsA Glossary of Key Terms & Definitions Agile Marketing can be seen as something of a ‘voodoo science’.  There are a plethora of Agile Marketing terms, concepts and models that you’ll come across as you start to explore and understand the discipline that is Agile Marketing. Many of these have been used for […]

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What Changes with Agile Marketing?

What Changes With Agile Marketing

What Changes withAgile Marketing? Agile Marketing is a new philosophy and operating model for marketing that stems from the widespread adoption of agile and lean practices in product development and operations. Studies have proven that these methodologies can have a significant impact on how marketing teams operate and what they can achieve: 93% of agile […]

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Why Now Is The Time To Adopt Agile Marketing

Need Agile Marketing

What do IBM, Coca-Cola, Microsoft, Santander, Hilton, HubSpot, Travelocity, Salesforce, Kraft, Dell, Adobe, Oracle, Expedia, Pepsi, Fidelity Investments, Kissmetrics, Vistaprint, Xerox, Avaya, Symantec, and Sainsbury’s (to name a few) all have in common? Answer: they’re all moving, or at least trialing, using Agile Marketing practices to plan, execute and optimise their marketing activities (1). In […]

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