Category Archives for "Agile Marketing"

Agile Marketing Case Study: CA Technologies

CA Technologies

Agile Marketing Case Study:CA Technologies CA Technologies adoption of Agile Marketing is one of the most documented and cited accounts that there’s been to date. Led by their SVP of Product & Solution Marketing, Cameron van Orman, they successfully trialled and embedded Agile ways-of-working into their Marketing team at scale over a two year period. […]

  • March 29, 2019

12 Ways To Get The Most Out Of Your Daily Stand-Up

Daily Stand-Ups Featured

12 Ways to Get the Most Out of Your Daily Stand-Up Call it what you will, the daily stand-up, daily scrum or daily huddle is becoming commonplace across businesses as a way for teams to touch base and get up-to-speed with what’s going on. So, how do you get the most out of this key meeting? […]

  • March 25, 2019

3 Key Takeaways from the State of Agile Marketing 2019 Report

State of Agile Marketing 2019 Featured

3 Key Takeaways From The2019 State of Agile Marketing Report Today saw the launch of this year’s State of Agile Marketing 2019 report from AgileSherpas and CoSchedule which captures the current trends and attitudes around Agile Marketing. The report provides insights on aspects such as adoption, benefits, barriers and practices based on a sample of […]

  • March 19, 2019

Is your marketing team delivering or are they “just doing stuff”?

Just Doing Stuff

Is your marketing team deliveringor are they “just doing stuff ”? I was having breakfast recently with the CMO of a major US-based software company when he said something that really struck a chord…we were discussing how his team are operating and he commented, “it feels like we’re ‘just doing stuff’ at the moment but aren’t […]

  • February 20, 2019

OKR Template

OKR Guide & Template

OKR Template OKRs, which is an abbreviation of ‘Objectives and Key Results’, is a management goal-setting methodology that’s become commonplace amongst today’s high-performing businesses across sectors, sizes, and geographies. In this post, I offer a quick guide to OKRs: what they are, what benefits they provide, and where to start. I’ve also created an OKR […]

  • January 21, 2019

Agile Marketing News December 2018

Agile MarketingNewsDECEMBER, 2018 The following are a selection of the latest Agile Marketing news, updates and articles from leading contributors and commentators.. Plan To Be Nimble: Agile MarketingAdvertising Week 360Gartner’s 7 Tips for Leading an Agile Marketing OrganisationCMO.comStop Treading Water: The Case for Agile MarketingForbesWe Launched Agile Marketing at Deloitte: Here’s What We LearnedThe DrumSo You Want […]

  • December 18, 2018

10 Practices of an Agile CMO

10 Practices of an Agile CMO

10 Practicesof an Agile CMO The role of the CMO is crucial to the successful adoption of Agile Marketing practices within an organisation. An Agile CMO thinks and behaves differently to the standard CMO. They create the conditions that enable their Agile Marketing team, as well as the wider organisation, to move faster, react quicker, and […]

  • November 20, 2018

Mercedes F1’s Agile Approach for Winning

Mercedes F1

Mercedes F1’s Agile Approach for Winning Lewis Hamilton’s success in winning his 5th Formula 1 World Drivers’ Championship is the latest in a string of victories since Mercedes re-entered F1 back in 2010. In fact, they’ve dominated the sport with 5 World Drivers’ Championships and 5 Constructors’ (team) Championships in a row; having also nailed […]

  • November 13, 2018

Agile Marketing Terms

Agile Marketing Terms

Agile Marketing TermsA Glossary of Key Terms & Definitions Agile Marketing can be seen as something of a ‘voodoo science’.  There are a plethora of Agile Marketing terms, concepts and models that you’ll come across as you start to explore and understand the discipline that is Agile Marketing. Many of these have been used for […]

  • October 1, 2018

What Changes with Agile Marketing?

What Changes With Agile Marketing

What Changes withAgile Marketing? Agile Marketing is a new philosophy and operating model for marketing that stems from the widespread adoption of agile and lean practices in product development and operations. Studies have proven that these methodologies can have a significant impact on how marketing teams operate and what they can achieve: 93% of agile […]

  • September 25, 2018