Category Archives for "Marketing Planning"

Is your marketing team delivering or are they “just doing stuff”?

Just Doing Stuff

Is your marketing team deliveringor are they “just doing stuff ”? I was having breakfast recently with the CMO of a major US-based software company when he said something that really struck a chord…we were discussing how his team are operating and he commented, “it feels like we’re ‘just doing stuff’ at the moment but aren’t […]

  • February 20, 2019

OKR Template

OKR Guide & Template

OKR Template OKRs, which is an abbreviation of ‘Objectives and Key Results’, is a management goal-setting methodology that’s become commonplace amongst today’s high-performing businesses across sectors, sizes, and geographies. In this post, I offer a quick guide to OKRs: what they are, what benefits they provide, and where to start. I’ve also created an OKR […]

  • January 21, 2019

How to Create Marketing Strategies That Drive Results

Marketing Strategies

How to Create Marketing Strategies That Drive Results Everyone wants to deliver marketing strategies that succeed, yet to many coming up with marketing strategies is either a daunting prospect, or an irrelevance as they jump straight into execution. Effective strategy development is a precursor to great marketing. Without strategic consideration, marketing activities are ill-guided, ill-conceived, […]

  • August 2, 2018

How to Write a Killer Creative Brief

Creative Brief Featured Image

How to Write a Killer Creative Brief The ability to write an effective creative brief is a fundamental discipline in marketing. Great marketing only stems from a great brief. In other words, you only get out what you put in. As marketers, we need to be able to convey and express our thinking and ideas […]

  • May 30, 2018

Marketing Plan Example

Starbucks Marketing Plan Example

Marketing Plan ExampleStarbucks Marketing Plan The One Page Marketing PlanSince I first created the One Page Marketing Plan template, many people have asked me to provide a marketing plan example so they can see it in action. So here it is! The One Page Marketing Plan takes the core components of an effective marketing plan […]

  • May 18, 2018

The One Page Marketing Plan

One Page Marketing Pln

The One Page Marketing Plan Creating, and using, a Marketing Plan is a critical aspect of any successful business or marketing operation. It provides clarity and direction on where to focus resources; what strategies to apply; what actions and activities are to be undertaken; and how these will be measured to understand success. An effective […]

  • December 20, 2016