Category Archives for "Value Proposition"

Value Proposition Storyboard

Value Proposition Storyboard Featured

Value Proposition Storyboard Too many businesses struggle to articulate what they do, let alone have a compelling answer as to why people should actually buy their products or services. To me, the Value Proposition is THE most important tool, THE most important asset that any business creates and uses over time. It gives you clarity […]

  • September 2, 2018

Top Value Quotations

The notion of ‘value’ is crucial to any business: how to create it, what it represents for customers, and how to use it to drive commercial opportunity. The best business leaders, entrepreneurs and visionaries all understand the many aspects of value; here are a selection of value quotations from luminaries including Steve Jobs, Warren Buffet, […]

  • October 26, 2016

Value Proposition Benefits and Advantages

(This is the second post in my series on the Value Proposition; check out my initial piece covering ‘The Value Proposition Definition’ here.) A robust and impactful Value Proposition is essential for any business to effectively engage and connect with customers, partners, stakeholders, and critically internal employees, by clearly communicating how it is different, better […]

  • March 3, 2015

3 Key Principles from Steve Jobs for Developing a Value Proposition

1997 was a seminal year for both Steve Jobs and Apple. This was the point of his return to the company that he founded; when its fortunes were far from certain, and many questions still remained on his ability to turn around Apple’s ailing fortunes. Yet, Jobs admits that initially being ‘fired’ from Apple, and his […]

  • February 19, 2015

Value Proposition Definition

Value Proposition Definition Featured

Value Proposition Definition At face value a Value Proposition can seem relatively straightforward; yet I’d suggest that this is why in practice they’re often not paid the due attention they require. In reality, building an impactful and motivating Value Proposition entails structured analysis, focused thinking, and an ongoing commitment to testing, iterating, and honing. As […]

  • October 21, 2014

Why Values Are The Key to Sustainable Growth

Brian Chesky, one of the founders of Airbnb, recently wrote an article on company culture. He stresses that company culture is built on locking in the core values from the start. “It’s living the core values when you hire; when you write an email; when you are working on a project; when you are walking […]

  • May 14, 2014

Problem Definition – 9 Key Questions

According to the Startup Genome Report (March 2012), 74% of Internet startups fail due to premature scaling. Of these, 60% were focusing on validating the product during their initial lifecycle phase, whilst 80% of those startups that scaled successfully were focusing on discovering a problem. In other words, finding and defining a real problem is critical to […]

  • September 6, 2013

SWOT Alternative: SCOPE Situational Analysis Tool

SWOT Alternative:SCOPE Situational Analysis For generations in marketing and business we’ve used the SWOT Analysis to evaluate a company’s, unit’s or brand’s position, and consequently as a starting point to devise future strategy. It has served us well since its inception in the 1960s with its simplicity, functionality and intuitiveness; remaining un-changed and un-equivocal for […]

  • April 17, 2013