CMO-as-a-Service

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Your proven CMO.
Ready when needed.

Your business is scaling. You've just secured funding. You realise that you now need to up your Marketing game to meet your growth ambitions, but are you ready for a full-time CMO? Can you afford one of the calibre you want?


How do you bring in a CMO with the experience and expertise you need, that meets your budget, and can hit-the-ground running?

You need a CMO-as-a-Service.

John Webb
Samsung
Yahoo!
DevOpsGroup
Rackspace

Flexible access to an experienced, heavy-weight CMO
when you need them - to meet your budget. 

The CMO-as-a-Service model gives you access to an experienced, heavy-weight CMO on either an interim or fractional basis so you don't have to take the expense or commitment of hiring a permanent, full-time CMO too early in your business' evolution. This gives you the flexibility to manage your resources, whilst building a solid platform for maximising customer acquisition, experience, and growth. 

INITIAL STRATEGY & TEAM SET-UP


Defining your growth Marketing strategy including:
 

  • Crafting your value proposition, messaging, and branding based on a clear definition of your target audience.
  • Establishing a data framework for collecting, reporting, and understanding key performance metrics.
  • Outlining team roles, accountabilities and structure with plans for team development.
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    Devising content, social, and promotional plans to generate customer acquisition, activation, and activity.  

ONGOING SUPPORT & REFINEMENT


Providing ongoing support to manage, optimise, and grow your Marketing efforts:

  • Strategy check-ins to ensure progress is being made; plans are constantly aligned; and iterations are made to optimise.
  • Access to a tried and trusted network of resources to support Marketing execution including: graphic design, copywriting, content creation, web development, sales promotion, etc. 
  • Team leadership with regular touch points including performance and development reviews.
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    Internal / external presentations as required to ensure buy-in, commitment, and mobilisation.

Benefits of using CMO-as-a-Service:

No upfront recruitment costs or overheads

Flexibility to manage inline with your budget and headcount constraints

Rapid to start and get up-to-speed

Heavy-weight marketing experience and expertise on-call

John guided us through the development of our value proposition by using the models and processes that he's developed to ask the deep and probing questions. These proved invaluable in aggregating our internal thinking with external partner and customer views to gain clarity on what value we are really delivering. This exercise formed the basis of our pitch that secured $6M in Series A funding, and provided the underlying insights to direct our brand re-positioning.

Alex Depledge

Alex Depledge

Founder, Hassle

Using systems he has developed, John has channeled our thinking and focussed our ideas about our brand. He ensured that he gained a deep understanding of what we do, which meant his inputs, shaped by years of experience, was invaluable to each step. The end result is a strong value proposition that appeals to our customers and partners, and which will guide and govern our content strategy. We are continuing to work with John on overall marketing strategy and believe having him on our side will allow us to significantly exceed the results we would have achieved going it alone.

Kate Jackson TableCrowd

Kate Jackson

Founder, TableCrowd

Contact now to find out more

Get in touch to set-up a non-sales, no-obligation discussion on your Marketing needs and how the CMO-as-a-Service model can work for you:

CMO-as-a-Service

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