How to Create a Marketing Plan
INTRODUCTION
A Simple Framework

Marketing Planning

Video

A Simple Framework

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Course Lessons

INTRODUCTION

Course Introduction

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A Simple Framework

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AUDIENCE

Creating a Target Persona

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Mapping Your Customer Journey

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Crafting Your Value Proposition

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STRATEGY

Defining Your Marketing Goals

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Outlining Your Key Strategies

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Setting Your Pricing

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ACTIVITIES

Selecting Your Marketing Channels

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Determining Your Tactics & Activities

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Establishing Your Measures of Success

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MAKE IT REAL

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Case Study: Starbucks One Page Marketing Plan

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Progress

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Course Tutor

John Webb

I support startups and early-stage businesses with marketing thinking, strategies, models, tools, tactics, tips and tricks that will enable them to attain Product-Market Fit, gain market traction, and scale to achieve real, sustainable customer and revenue growth.