Whether you're targeting consumers or businesses, getting customers is never easy. They are more informed, savvy, and connected than ever before. Their expectations and demands are greater as technology constantly raises the bar to deliver products and services that are more responsive and more tailored to the customer's every need and whim.
At the same time, markets are becoming more cluttered, making it increasingly difficult for brands to break through and stand out. New competitors are continuously entering markets, and everyone now is a content producer, bombarding customers with a barrage of blog posts, videos, podcasts, infographics, ebooks, and updates.
Yet the tools available to marketers have equally never been more powerful. We have the ability to gain unprecedented insights into customers; not just their profiles and behaviours, but also their attitudes, beliefs, and motivations. We can pinpoint them at every stage in their buying journey, at every touch point, and through every interaction. We have an immense array of creative vehicles and platforms where we can deliver ongoing experiences that exceed way beyond just the consumption of our goods and services.
The key, therefore, to delivering marketing that creates impact, resonance and stimulates actions is to understand what to use, where, when, and how. To do this we must adopt a new approach to marketing...an agile approach.
An Agile Approach to Marketing.
Modern marketing is real-time, always-on, and ever-present. Gone are the days of annual plans and twelve week campaign cycles. To meet the demands of today's customers we have to be responsive, adaptive, and agile.
Agile Marketing collapses up-front planning cycles to optimize the marketing mix across all customer touch points. It applies rapid experimentation, testing and iteration to:
Accelerate speed-to-market to always stay relevant and fresh
︎︎ Maximize budget, people, and time resources
︎Identify the best fit platforms to leverage
Drive audience and revenue growth︎
The following posts offer know-how, insights, and tips on how you can gain customers for your business quicker using agile marketing, who are more inline with your ideal customer profile, and in ways that are more effective to maximise resources and effort.