Get Customers

Whether you're targeting consumers or businesses, getting customers is never easy. They are more informed, savvy, and connected than ever before. Their expectations and demands are greater as technology constantly raises the bar to deliver products and services that are more responsive and more tailored to the customer's every need and whim.

At the same time, markets are becoming more cluttered, making it increasingly difficult for brands to break through and stand out. New competitors are continuously entering markets, and everyone now is a content producer, bombarding customers with a barrage of blog posts, videos, podcasts, infographics, ebooks, and updates.

Yet the tools available to marketers have equally never been more powerful. We have the ability to gain unprecedented insights into customers; not just their profiles and behaviours, but also their attitudes, beliefs, and motivations. We can pinpoint them at every stage in their buying journey, at every touch point, and through every interaction. We have an immense array of creative vehicles and platforms where we can deliver ongoing experiences that exceed way beyond just the consumption of our goods and services. 

The key, therefore, to delivering marketing that creates impact, resonance and stimulates actions is to understand what to use, where, when, and how. To do this we must adopt a new approach to agile approach.

Get Customers With Agile Marketing

An Agile Approach to Marketing.

Modern marketing is real-time, always-on, and ever-present. Gone are the days of annual plans and twelve week campaign cycles. To meet the demands of today's customers we have to be responsive, adaptive, and agile.

Agile Marketing collapses up-front planning cycles to optimize the marketing mix across all customer touch points. It applies rapid experimentation, testing and iteration to:
✔  Accelerate speed-to-market to always stay relevant and fresh
✔︎︎  Maximize budget, people, and time resources
✔  ︎Identify the best fit platforms to leverage
✔  Drive audience and revenue growth︎

The following posts offer know-how, insights, and tips on how you can gain customers for your business quicker using agile marketing, who are more inline with your ideal customer profile, and in ways that are more effective to maximise resources and effort.

Agile Marketing News December 2018
Agile MarketingNews DECEMBER, 2018 The following are a selection of the latest Agile Marketing news, updates and articles from leading contributors[...]
10 Practices of an Agile CMO
10 Practicesof an Agile CMO The role of the CMO is crucial to the successful adoption of Agile Marketing practices within[...]
Mercedes F1’s Agile Approach for Winning
Mercedes F1's Agile Approach for Winning Lewis Hamilton’s success in winning his 5th Formula 1 World Drivers' Championship is the[...]
Agile Marketing Terms
Agile Marketing Terms A Glossary of Key Terms & Definitions Agile Marketing can be seen as something of a 'voodoo[...]
What Changes with Agile Marketing?
What Changes withAgile Marketing? Agile Marketing is a new philosophy and operating model for marketing that stems from the widespread[...]
Why Agile Marketing is Relevant for European Businesses
Agile Marketing has started to gain real traction and momentum as a new philosophy and approach to marketing. As I[...]
Why Now Is The Time To Adopt Agile Marketing
What do IBM, Coca-Cola, Microsoft, Santander, Hilton, HubSpot, Travelocity, Salesforce, Kraft, Dell, Adobe, Oracle, Expedia, Pepsi, Fidelity Investments, Kissmetrics, Vistaprint,[...]
Account-Based Marketing Framework
Account-Based Marketing Framework In my previous post 'How Account-Based Marketing is Changing the Face of B2B', I highlighted how Account-Based[...]
The Power of Feedback Loops and How to Use Them
Feedback loops are essential to our development and success. They are the basic mechanic for how we learn and grow[...]
How Account-Based Marketing is Changing the Face of B2B
Account-Based Marketing or ABM is the new black when it comes to B2B. With ABM, rather than targeting broad company[...]

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