Market Mentors Podcast

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Delighted to share this podcast where I was interviewed by Fiona Jensen from Marketing Mentors. We covered a lot of ground but key talking points were as follows:

  • The benefits of moving to Agile for companies and teams.
  • What Agile means for the skillset required by modern marketers.
  • How Agile practices enable marketers to gain buy-in for their plans and initiatives.
  • How marketers should think about KPIs.
  • How Agile helps marketers deal with the constant noise from both internal and external sources.

You can check out the recording below: