Developing a marketing plan that gains buy-in, resonates with your audience, and delivers results requires more than just words on a piece of paper.
To not only plan, but to actually do marketing that creates impact and drives audience action takes real insight and understanding of what works: what are the key things you need to focus on, how should you approach them, and how do you pull them together into an ongoing programme?
Let's face it, building followers, gaining customers, and growing your business aren't easy things to achieve. We all need a little help along the way...tips, know-how, and short-cuts to get us going and then be able to scale effectively and efficiently.
Unfortunately, most marketing sucks!
According to research from Adobe*, only 40% of marketers think that their company's marketing is effective, and a mere 9% strongly agree that they think it's working. Clearly, there's an issue.
The One Page Marketing Plan framework was devised on the back of 20 years experience of crafting and delivering marketing plans for businesses across different sectors, and different stages in their evolution. What I learnt was that there are crucial building blocks that are needed to create plans which really rock - that deliver great marketing which stands out from the crowd, and drives above-and-beyond results.