Course: Creating Your
One Page Marketing Plan
Online training so you can create more focused and effective marketing plans
Need help making your marketing plan rock?
Developing a marketing plan that gains buy-in, resonates with your audience, and delivers results requires real insight and understanding of what works: what are the key things you need to focus on; how should you approach them; and how do you pull them together so that the whole is greater than the sum of the parts?
Let's face it, building followers, gaining customers, and growing your business aren't easy things to achieve. We all need a little help along the way...tips, know-how, and shortcuts to get us going and then be able to scale effectively and efficiently.
Your step-by-step guide to building a focused, concise and actionable one page marketing plan
This online training course takes you through the building blocks for creating an effective marketing plan. Combining techniques, tools, and templates that have been battle tested and honed across market sectors, geographies, and marketing challenges. It provides a systematic approach for preparing, crafting, and continually improving your plan as you gain more feedback and information.
The output will be a more considered marketing plan that's geared to delivering meaningful activities that drive above-and-beyond results.
Giving you the know-how to make a difference
identify, define and understand your ideal target audience
set your marketing goals and then build effective strategies to meet them
decide which channels, tactics and content to use to communicate with and convince your potential customers
measure, optimize, and iterate your plan so it improves and builds over time
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What you'll learn from this course
This twelve session, four hour on-demand program gives you all the tools, tricks, and insights you need to create a customer-led, actionable one page marketing plan, and ultimately for you to become a better marketer! Each video lesson deep-dives into a separate building block within the One Page Marketing Plan, helping you to understand what needs to be considered and included, and - crucially - what doesn't. On top of this, there are extra templates that are introduced to help refine your thinking further, and build even more powerful plans. The course breaks down as follows:
1. Introduction | An overview of the One Page Marketing Plan framework | ||
|---|---|---|---|
2. Audience | Creating a target persona | ||
| Mapping your customer journey | ||
| Crafting your value proposition | ||
3. Strategy | Defining your marketing goals | ||
| Outlining your key strategies | ||
| Setting your pricing | ||
4. Activities | Selecting your marketing channels | ||
| Determining your tactics and activities | ||
| Establishing you measures of success | ||
5. Making it real | How to bring your plan together | ||
| Case study: Starbucks' One Page Marketing Plan | ||
Watch the videos on your schedule - after purchasing access to this course you'll get a login to access the video content on-demand to watch on your schedule. You can crank through them in a weekend or make it part of a routine over the next four to five weeks.
Who's this course for?
Entrepreneurs and Start-Up Teams
Just starting out with your marketing and unsure how to approach it? 28% of VCs say that the most frequent mistake is not having a marketing plan (Capital Connection). This training walks you through step-by-step how to create a marketing plan that gives you focus and direction, whilst being completely in sync with your agile and lean ways-of-working.
Marketing Professionals
So you've already done lots of marketing planning, or maybe you're just starting on your marketing journey; this course gives you a framework and understanding for how to make your plans simpler, more focused, and consumable. It provides the building blocks and tools to maximise your thinking and resources, and deliver marketing that cuts-through, resonates, and drives results.
Solopreneurs and Coaches
You don't have the time and resources to spend planning when you need to be out there networking and building your business. Yet you know that effective marketing is crucial to growing your audience and creating leads. This course simplifies the marketing planning process to give you clarity on who you should be engaging with, what they're looking for, and how best to create awareness, interest, and demand for our offering.
This course will give you everything you need to get started and make the most out your marketing plan.
It will help to simplify your thinking so you produce a clear, focused, and concise plan that brings others with you to achieve your marketing goals.
100% Risk Free To Purchase
Purchase this course risk free with a 30-day money back guarantee. If you sign up for this course, watch some of the videos, and don't see the value in the content, contact us here and we'll send you a refund no questions asked. We know the content can help you if need a crash course in creating your marketing plan but we don't want to oversell you - if you don't feel it works for you then we'll stand by the 30-day money back guarantee.