How to Create a Marketing Plan
Online training so you can create more focused and effective marketing plans
Need help making your marketing plan rock?
Developing a marketing plan that gains buy-in, resonates with your audience, and delivers results requires real insight and understanding of what works: what are the key things you need to focus on; how should you approach them; and how do you pull them together so that the whole is greater than the sum of the parts?
Let's face it, building followers, gaining customers, and growing your business aren't easy things to achieve. We all need a little help along the way...tips, know-how, and shortcuts to get us going and then be able to scale effectively and efficiently.
Your step-by-step guide to building a focused, concise and actionable marketing plan
This online training course takes you through the building blocks for creating an effective marketing plan. Combining techniques, tools, and templates that have been battle tested and honed across market sectors, geographies, and marketing challenges, it provides a systematic approach for preparing, crafting, and continually improving your plan as you gain more feedback and information.
The output will be a more considered marketing plan that's geared to delivering meaningful activities that drive above-and-beyond results.
Giving you the know-how to make a difference
identify, define and understand your ideal target audience
set your marketing goals and then build effective strategies to meet them
decide which channels, tactics, and content to use to communicate with and convince your potential customers
measure, optimize, and iterate your plan so it improves and builds over time
Who's this course for?
Entrepreneurs and Start-Up Teams
Just starting out with your marketing and unsure how to approach it? 28% of VCs say that the most frequent mistake is not having a marketing plan (Capital Connection). This training walks you through step-by-step how to create a marketing plan that gives you focus and direction, whilst being completely in sync with your agile and lean ways-of-working.
So you've already done lots of marketing planning, or maybe you're just starting on your marketing journey; this course gives you a framework and understanding for how to make your plans simpler, more focused, and consumable. It provides the building blocks and tools to maximise your thinking and resources, and deliver marketing that cuts-through, resonates, and drives results.
Solopreneurs and Coaches
You don't have the time and resources to spend planning when you need to be out there networking and building your business. Yet you know that effective marketing is crucial to growing your audience and creating leads. This course simplifies the marketing planning process to give you clarity on who you should be engaging with, what they're looking for, and how best to create awareness, interest, and demand for our offering.
This course will give you everything you need to get started and make the most out your marketing plan.
It will help to simplify your thinking so you produce a clear, focused, and concise plan that brings others with you to achieve your marketing goals.