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The One Page Marketing Plan

Online training helping you to create more focused, considered, and effective marketing plans. 

NEED HELP MAKING YOUR MARKETING PLAN ROCK?

Developing a marketing plan that gains buy-in, resonates with your audience, and delivers results requires more than just words on a piece of paper.


To not only plan, but to actually do marketing that creates impact and drives audience action takes real insight and understanding of what works: what are the key things you need to focus on, how should you approach them, and how do you pull them together into an ongoing programme?


Let's face it, building followers, gaining customers, and growing your business aren't easy things to achieve. We all need a little help along the way...tips, know-how, and short-cuts to get us going and then be able to scale effectively and efficiently.


Unfortunately, most marketing sucks!

According to research from Adobe*, only 40% of marketers think that their company's marketing is effective, and a mere 9% strongly agree that they think it's working. Clearly, there's an issue.


The One Page Marketing Plan framework was devised on the back of 20 years experience of crafting and delivering marketing plans for businesses across different sectors, and different stages in their evolution. What I learnt was that there are crucial building blocks that are needed to create plans which really rock - that deliver great marketing which stands out from the crowd, and drives above-and-beyond results.

GIVING YOU THE KNOW-HOW TO MAKE A DIFFERENCE

Since I first designed the One Page Marketing Plan framework, many people have asked me for guidance on how to go about completing it, and then how to make it work in action.


I therefore developed The One Page Marketing Plan online training course to take you through step-by-step how to build an effective marketing plan, and then how to use it as an ongoing tool to drive meaningful engagement with your audience and guide your business to growth.


This course walks you through how to construct, use, and optimise your marketing plan, and offers methods and techniques for how to make your overall marketing planning more effective. It drills into each component and then looks at how it all works together, before exploring what it takes to make it real and improve performance over time.

One Page Marketing Plan

Your step-by-step guide to building a focused, concise, and actionable marketing plan

This course will help you to:

  • Identify, define, and understand your ideal target audience
  • Set your marketing goals and then build effective strategies to meet them
  • Decide which channels, tactics, and content to use to communicate with and convince your potential customers
  • Measure, optimise, and iterate your plan so it improves and builds over time

COURSE OUTLINE

Introduction & Outline
1.    Introduction

2.    Overview of the One Page Marketing Plan template


Know Your Audience

3.    Identifying and profiling your Target Persona

4.    Mapping and understanding your persona's Customer Journey

5.    Crafting your Value Proposition


Define Your Strategies

6.    Establishing your Marketing Goals

7.    Developing Key Strategies to meet your goals

8.    Determining your Pricing & Positioning


Outline Your Activities

9.    Deciding which Marketing Channels to use

10. Defining your Tactics & Activities

11. Outlining your Measures of Success


Making It Real

12. How to go about making your plan a reality

13. Case Study: constructing Starbucks' One Page Marketing Plan

WHO'S THIS COURSE FOR?

Entrepreneurs and Start-Up Teams

Just starting out with your marketing and unsure how to approach it? 28% of VCs say that the most frequent mistake is not having a marketing plan (Capital Connection). The One Page Marketing Plan training walks you through step-by-step how to create a marketing plan that gives you focus and direction, whilst being completely in sync with your agile and lean ways-of-working.


Marketing Professionals

So you've already done lots of marketing planning, or maybe you're just starting on your marketing journey; this course gives you a framework and understanding for how to make your plans simpler, more focused, and consumable. It provides the building blocks and tools to maximise your thinking and resources, and deliver marketing that cuts-through, resonates, and drives results.


Solopreneurs and Coaches

You don't have the time and resources to spend planning when you need to be out there networking and building your business. Yet you know that effective marketing is crucial to growing your audience and creating leads. This course simplifies the marketing planning process to give you clarity on who you should be engaging with, what they're looking for, and how best to create awareness, interest, and demand for our offering.

INTRODUCTORY OFFER

Normally this course retails at $297, but for a limited time I'm giving it to you for the one-off price of only $97!!!


This course will give you everything you need to get started and make the most out of the One Page Marketing Plan template. It will help to simplify your thinking so you produce a clear, focused, and concise plan that brings others with you to achieve your marketing goals.


Just click on the button below to redeem your offer:

ADDED BONUS

12 Templates Every Marketer Needs

As a special added bonus for those who take the course, I'll also send you a copy of my eBook:


"12 Templates Every Marketer Needs"


containing a series of additional proprietary tried-and-tested templates that will revolutionise the way you do marketing!

* Source: Adobe Digital Distress Survey

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