Marketing Tools Directory

The following marketing tools directory comprises apps and services that are available to support you as you set-up, develop, launch, scale and optimize your marketing programs and activities. The list is constantly refreshed and updated with new resources, so you can try different options and see what works best for you and your organisation.

Marketing Planning

The One Page Marketing Plan - Marketing Plan template / canvas available in PDF, PowerPoint, Word or Excel formats.

The One Page Marketing Plan Banner

Website Creation & Blogging

WordPress – Blog and website creation tool and publishing platform with a focus on aesthetics, web standards, and usability.
Tumblr –  Microblogging platform and social networking website allowing you to post multimedia and other content to a short-form blog.
Blogger – Free blog publishing tool from Google, for sharing text, photos and video.
Compare Ninja – Create HTML and CSS comparison tables to add to your website.
Grammarly – English-language grammar checker with instant proofreading and plagiarism detection.
Balsamiq Mockups – Rapid wireframing tool allowing designers to arrange pre-built widgets using a drag-and-drop WYSIWYG editor.
Mockingbird – Online wireframing tool that makes it easy for you to create, link together, preview, and share mockups of your website or application.
Mockup Builder – Prototype creator software; sketch your ideas within minutes and share with customers, designers, programmers.
Mockflow –  Online wireframe software that helps to design, collaborate (in real-time) user interface mockups for software and websites.
Hotgloo – Easy-to-use, collaborative and fully interactive wireframe UX prototyping tool.
Invision – Free web and mobile prototyping,  collaboration and workflow platform for Web, iOS, and Android.
UXPin – Collaborative design platform that makes web and mobile design easy for everyone, covering the full design process with wireframing and prototyping, mockups, built-in usability testing, and collaboration and live presentation.

Mobile / App Design & Development – Create fully-interactive high-fidelity prototypes that look and work exactly like your app should – in minutes. No coding required.

Image / Video Libraries

Shutterstock – Search millions of royalty-free stock photos, illustrations, and vectors with images added daily.
iStock – Royalty free stock photos, vector art illustrations, stock footage and audio for print and use on websites and presentations.
Getty Images – Find high-resolution royalty-free images, editorial stock photos, vector art, video clips and stock music licensing.
Flickr – Online photo management and sharing application with access to Creative Commons images.
Pixabay - Free stock images and videos; free for commercial use with no attribution required. 
Pexels - Free stock photos you can use everywhere; free for commercial use with no attribution required.
Videvo - Completely free HD stock footage and motion graphics for any project produced by dedicated team of freelancers or uploaded by users.

Branding / Design

BrandCrowd – Marketplace for buying and selling ready-made logo designs with thousands to choose from.
99designs – Marketplace for graphic design, including logo design, web design and other design contests.
CrowdSPRING – Marketplace for logo, graphic and web design, company naming and crowd-sourced writing projects.
NameChk – Check to see if your desired username or vanity url is still available across social networking and bookmarking sites.
Naming Force – Crowdsourced business naming contests.
Canva – Simple tool to create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so on.
DesignEvo – Online logo maker with 4000+ professionally designed templates, hundreds of fonts and shapes, and over 1M icons to choose from. 

Landing Pages / Optimization

Qualaroo – Dynamic behaviour insight surveys for smarter A/B testing.
Optimizely – Site optimization tools to improve conversions through A/B Testing, Split Testing and Multivariate Testing.
Launch Rock – Site builder dedicated to early customer acquisition.

Lead Magnets

Designrr - Create beautiful ebooks or lead magnets in seconds; point Designrr at any web page or upload from MS Word and it will create a stunning ebook and convert it to pdf, epub, Kindle or Flipbook.

Online Marketing

HubSpot – Inbound marketing software offering an all-in-one marketing solution for blogging, analytics, social media, email, automation and more.
Raven Tools – All-in-one internet marketing platform for SEO, social media, PPC and content; research, manage, monitor and report on every aspect of your campaign.
SEMrush – All-in-one marketing toolkit with solutions for SEO, PPC, content, social media and competitive research.
Wordstream – Software and services for small and mid-sized businesses with tools to manage ad workflows, creative development, and reporting.
Website Grader – Free tool from HubSpot that analyzes your website and provides actionable insights to improve your marketing.

Site / Marketing Analytics

Google Analytics – Measure your site performance and online advertising ROI, as well as track your Flash, video, and social networking sites and applications.
Alexa –  Analytical insights to benchmark, compare and optimize businesses on the web.
Chartbeat – Real-time data about your site in an instantly gettable way through dashboards and APIs.
ClickHeat – Visual heatmap of clicks on a HTML page, showing hot and cold click zones.
Clicky – Web analytics to monitor, analyze and react to your blog or web site’s traffic in real-time.
Crazy Egg – Heat map and scroll map reports to understanding of how your visitors engage with your website.
Quantcast – Media measurement service that lets advertisers view audience reports on millions of websites and services, providing a unique profile for each site.
Moz – Marketing analytics software to manage all your inbound efforts.
Woopra – Customer journey analytics tracking anonymous website and mobile app users from their first touch until they identify themselves and beyond.

Content Discovery & Aggregation

Alltop – Aggregates top online content and information all into one place.
Pocket – Content aggregator list tool that syncs across devices with built-in tagging and archiving.
Flipboard – Brings together news and social updates in a magazine-style format designed for your iPad, iPhone and Android.
Google Alerts – Email updates of the latest relevant Google results (web, news, etc.), based on your queries.
Quora – Question-and-answer website created, edited and organized by its community of users.
diigo – Powerful online reading and research tool allowing users to bookmark, tag, add highlights and annotate web pages.

Content Planning, Creation & Promotion

AddThis – Social infrastructure and analytics platform with personal and social web sharing tools.
DivvyHQ – Content editorial planning and production tool for teams.
WordPress Editorial Calendar – WordPress plug-in allows you to set up all your posts in a simple calendar format with clean interface that allows you to drag and drop blog posts to better manage your ideas.

Social / Influencer Tracking

Traackr – Tool for finding the right influencers through social media and understanding how to engage with them.
Mentionmapp – Twitter network analysis and data visualization.
Klear – Easily find influencers in any category and location in the world across Instagram, Twitter, Youtube and Blogs with Klear’s Influencer Marketing Software.
Kred – Uses social data and influence measurement to produce a personal visual stream from Twitter ID activity or hashtags based on communities connected by interests and affiliations.
Followerwonk – Twitter analytics, follower segmentation, social graph tracking, and more. – Check your Twitter unfollowers, see who is not following you back and who you are not following back.
SharedCount – Social URL analytics; track URL shares, likes, tweets and more.

Social Media Planning & Management

Buffer – Tool for collating and sharing online content via social feeds throughout the day.
Hootsuite – Social Media dashboard to manage and measure across social networks.
Sprout Social – All-in-one social media management platform helping you to understand and reach your audience, engage your community and measure performance across multiple social channels.
Tweetdeck – Twitter management and insights dashboard for power users.
Ning – Online platform to create custom social networks from scratch or to integrate with current sites; also integrates with Facebook, Twitter, Google and Yahoo!
ManageFlitter – Web-based application that provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
Tweepi – AI-powered social media management tool that helps you analyze and manage your Twitter followers effectively.
Socialbakers – Social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus and YouTube. – Easy to implement solution that lets you add multiple links to your Instagram bio.

Social Advertising

AdEspresso - All-in-one platform for small and medium-sized businesses to help you create and optimize your Facebook advertising.

SEO / SEM & Keyword Research

Google Keyword Planner – Enter keywords or phrases to see what related word searches your ad will show on.
Wordtracker – Keyword research tool to discover high performing keywords based on your subjects and messages.
WooRank – Website review and SEO tool for tracking and optimizing your site.
The Hoth - White label SEO service with affordable packages and plans for link building, local seo, and more.

Email Marketing / Newsletters

MailChimp – Design, send and track email marketing campaigns.
Constant Contact – Self-service email marketing solution to create, send and track HTML email newsletters.
iContact – Allows you to create, send, and track your email messages.
Campaign Monitor – Design email templates, build and add content, send and track results.
Wisestamp – Email signatures to direct people to your content.
Publicate – A simple but powerful newsletter creator that works with the email service you already use.


Zoho – Online on-demand CRM software.
ContactOut – Simple browser extension that helps you find email addresses and phone numbers of anyone on LinkedIn.

Online Surveys & Forms

SurveyMonkey – Online survey tool making easier to send free surveys, polls, questionnaires, customer feedback and market research.
Wufoo – Design forms and build the database, backend and scripts needed to collect and understand your audience / prospects / customer data.
Google Forms – Tool to create online forms to help you plan events, send a survey, give a test / quiz, or collect other information in an easy, streamlined way.
Gravity Forms – A complete contact form solution for WordPress enabling you can build complex, interactive contact forms in minutes.
Formstack – Online HTML form builder that lets you create all types of online forms: order forms, contact forms, registration forms, and online surveys.
Typeform – Free online survey and form builder.

Video Production

Animoto – Easy way to create and share videos using your existing photos, video clips and audio as building blocks.
VoiceBunny – Professional voiceover recordings on demand from a crowd of thousands of voice actors working from home studios.
Ooyala – Online video management, publishing, analytics and monetization with multi-device streaming of HD-quality video.
Vyond – Online animation software allowing businesses to easily create professional animated videos for all industries in job roles like marketing, training, and eLearning.
PowToon – Online business presentation software tool that allows you to create free, cool, and awesome animated video explainers as an alternative to video.
Common Craft – Instructional video production for explainers.

Customer Feedback & Support

Sprinklr – Digital customer experience platform to market, advertise, research, care, and engage consumers across 23 social channels, 11 messaging channels, chat, SMS, and email.
Get Satisfaction – Customer engagement platform that helps companies with technical support.
UserVoice – Integrates easy-to-use feedback, helpdesk, and knowledge-base management tools in one platform.

Networking & Events

Eventbrite – Online tools to organize, manage, promote and sell your events.
Meetup – Social portal for facilitating offline events and meetings.

Check out this curated list of essential marketing tools, apps and software solutions!

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