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0 3 Key Principles from Steve Jobs for Developing a Value Proposition

1997 was a seminal year for both Steve Jobs and Apple. This was the point of his return to the company that he founded; when its fortunes were far from certain, and many questions still remained on his ability to turn around Apple’s ailing fortunes. Yet, Jobs admits that initially being ‘fired’ from Apple, and his […]

0 Jonathan Ive – Principles of Apple’s Innovation Guru

Jonathan Ive joined Apple in 1992. He has gone on to be the inspiration, catalyst and driver behind products that have revolutionized technology, industry sectors and consumers’ lives across the world. He was the innovator and obsessive problem-solver to the visionary perfectionist that was Steve Jobs. This symbiosis re-built and re-defined Apple to become the world’s second […]

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0 3 Key Principles from Steve Jobs for Developing a Value Proposition

0 Jonathan Ive – Principles of Apple’s Innovation Guru