What do IBM, Coca-Cola, Microsoft, Santander, Hilton, HubSpot, Travelocity, Salesforce, Kraft, Dell, Adobe, Oracle, Expedia, Pepsi, Fidelity Investments, Kissmetrics, Vistaprint, Xerox, Avaya, Symantec, and Sainsbury’s (to name a few) all have in common? Answer: they’re all moving, or at least trialing, using Agile Marketing practices to plan, execute and optimise their marketing activities (1). In […]
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Google provides several products that can help you to understand and build your audience profile. By giving access to historic search data and offering tools to help you mine insights, Google can be a great starting point for building a comprehensive, rich and actionable audience profile. Although Google’s primary goal is to sell advertising by […]
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“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” Seth Godin Seth Godin codified the concept of ‘tribes’ in his instrumental 2008 book of the same name. Technology – and specifically the internet – has bred huge societal change as communities have scaled from local […]
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