Tag Archives for " b2b "

How Account-Based Marketing is Changing the Face of B2B

Account-Based Marketing or ABM is the new black when it comes to B2B. With ABM, rather than targeting broad company groups, i.e. large enterprises, industry sectors, or businesses based in geographic locations, you take a more focussed, ‘laser-guided’ approach. ABM targets specific companies or accounts, and then the individuals within those organizations with personalized content […]

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Top 10 B2B Marketing Trends 2017

2016 has seen some significant shifts in the B2B marketing landscape; yet 2017 is likely to witness even greater developments as the pace of technological innovation accelerates; competitive pressures increase in more challenging market conditions; and buyers demands become heightened given their experiences as consumers. Here therefore are my top 10 B2B marketing trends 2017: […]

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