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Tag Archives for " customer value propositions "

1 Value Proposition Benefits and Advantages

(This is the second post in my series on the Value Proposition; check out my initial piece covering ‘The Value Proposition Definition’ here.) A robust and impactful Value Proposition is essential for any business to effectively engage and connect with customers, partners, stakeholders, and critically internal employees, by clearly communicating how it is different, better […]

0 3 Key Principles from Steve Jobs for Developing a Value Proposition

1997 was a seminal year for both Steve Jobs and Apple. This was the point of his return to the company that he founded; when its fortunes were far from certain, and many questions still remained on his ability to turn around Apple’s ailing fortunes. Yet, Jobs admits that initially being ‘fired’ from Apple, and his […]