In my previous post ‘How Account-Based Marketing is Changing the Face of B2B‘, I highlighted how Account-Based Marketing, or ABM, is becoming the standard practice for companies and brands when targeting business customers as they micro focus on individual accounts and the stakeholders within them. However, how do you do this? How do you create […]
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Brand storytelling has become the strategy du jour in recent times as marketers have switched-on to the fact the stories create greater connection, resonance, and impact with their audiences. However, as everyone is now jumping on this bandwagon, we’re starting to see an emerging resistance amongst audiences who are becoming more skeptical and cynical of […]
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Elon Musk is the greatest and most successful entrepreneur of his generation. He’s one of only two people to have founded three billion dollar companies: PayPal, Tesla, and SpaceX; with an accumulated wealth currently of some $20.7 billion dollars (February 2018). More than this, he’s revolutionised industries including online payments, electric vehicles, clean energy, and […]
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