Tag Archives for " Startup Marketing "

Problem Definition – 9 Key Questions

According to theĀ Startup Genome ReportĀ (March 2012), 74% of Internet startups fail due to premature scaling. Of these, 60% were focusing on validating the product during their initial lifecycle phase, whilst 80% of those startups that scaled successfully were focusing on discovering a problem. In other words, finding and defining a real problem is critical to […]