Tag Archives for " Startups "

10 Reasons Why Established Companies and Brands Should Work With Startups

Reasons established companies and brands should be working with startups

Established companies and brands are increasingly working with startups to enhance their own capabilities and create new competitive advantages. This trend is growing, and will continue to grow, as more and more organizations are recognizing the benefits, and seeing the results of collaborating with startups. Here are ten key reasons for established businesses to be working […]

Read more...

Startup Events 2017

Startup Events 2017

Keep track of the latest events globally. The directory below is constantly refreshed with the latest Startup Events 2017; detailing changes as they happen to help  you discover what’s going on, when and where – all in one convenient location!

Read more...

Tech Events 2017

Tech Events 2017

Keep track of the latest events globally. The directory below is constantly refreshed with the latest Startup, Developer and Tech Events 2017; detailing changes as they happen to help  you discover what’s going on, when and where – all in one convenient location! Startup Events 2017 Developer Events 2017 IoT Events 2017 VR Events 2017 JANUARY 2-3 IMCES-2017 – […]

Read more...

How to Set a Startup Marketing Budget

How to think about marketing spend One of the most frequent questions that I get asked is when should I start spending money on marketing, and how much? Don’t think that you HAVE to spend, especially when you first start, but don’t fear it if and when you can. All companies that grow like crazy […]

Read more...

Startup Marketing, Learn To Farm As Well As Hunt

Most startup marketing focuses on hunting for new customers, rather than trying to ‘farm’ customers to build sustainable long-term growth. Hunters rely on new customer acquisition strategies to constantly replenish their customer base, moving onto the next prospect once the deal is done. The energy, buzz and ‘vanity metrics’ associated with ‘capturing new prey’ makes […]

Read more...

What Startups Can Learn From Rockstar Games

Rockstar Games have been described as the Apple of the games industry and their founder, Sam Houser, likened to Steven Spielberg (by John Riccitiello, the former CEO of EA). In a sector of multi-million dollar development budgets and marketing spends, their titles are the highest rated (with the top 2 rated games in history according […]

Read more...

Problem Definition – 9 Key Questions

According to the Startup Genome Report (March 2012), 74% of Internet startups fail due to premature scaling. Of these, 60% were focusing on validating the product during their initial lifecycle phase, whilst 80% of those startups that scaled successfully were focusing on discovering a problem. In other words, finding and defining a real problem is critical to […]

Read more...