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Tag Archives for " target audience "

0 3 Google Tools for Building Your Audience Profile

Google provides several products that can help you to understand and build your audience profile. By giving access to historic search data and offering tools to help you mine insights, Google can be a great starting point for building a comprehensive, rich and actionable audience profile. Although Google’s primary goal is to sell advertising by […]

1 Marketing to Tribes vs Crowds – Leveraging Tribes for Growth and Creating a Movement

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” Seth Godin Seth Godin codified the concept of ‘tribes’ in his instrumental 2008 book of the same name. Technology – and specifically the internet – has bred huge societal change as communities have scaled from local […]

0 Target Audience – The 5 A’s Model

Delimiting and defining your target audience is the starting point for any business plan, marketing strategy or brand architecture; yet it’s a discipline that many struggle with, often defaulting to limiting or misleading perspectives and measures. As Michael Dell stresses, “The idea of being all things to all people is a thing of the past.” […]