Unlock your company's promise with the Value Launchpad

The Value Launchpad is for businesses looking to get clear on their value proposition and design a path to creating impact, resonance and traction with their ideal target customer.

It's a bitesize program where we’re going to identify your ideal target customer, craft a value proposition to attract and mobilise them, and then design a top-level marketing strategy so you can get up-and-running quickly to prove your narrative and show traction.

Only 64% of businesses have established value propositions

Of which, a mere 2% are effective

Your value proposition is mission critical to your business.

It is the articulation of the promise that you make to your customers (both current and potential) - the promise of what it is that you're going to do for them and how you're going to make their situation or lives better.

Your value proposition is not a marketing slogan or your company mission. It's much bigger!

It goes beyond the surface, showing what is so special about you and your way of solving your customers' problems. It lets them know that you're the perfect vendor just for them.

And yet, for those companies who actually have a value proposition (some 36% don't!), the vast majority still fail to hit the mark.

They lack focus, clarity, relevance and spark.  

Are you clear on who you're serving and how?

Many businesses evolve organically without ever stopping to ask, who exactly are we serving?

Knowing specifically who your ideal customer is is the basis upon which all value, and eventually commercial success, is built.

The Value Launchpad will give you the frameworks to identify precisely who your ideal customer is, and then to understand how you're able to deliver value for them - more so and better than anyone else!

Gain cut-through, impact and resonance

It's not only what you say, it's how you say it.

We'll provide you with the tools to create a value proposition that makes your potential customers take notice, gain understanding, and then move forward with determined action to purchase.

Who You're Serving

Actions speak louder than words

Your value proposition isn't just words on a screen or piece of paper. It's how you make it real that counts!

We'll show you how to test the contents and construct of your value proposition to ensure that it hits the mark with your defined ideal customers, now and as you move forward.

Then, we'll build an initial marketing sprint so you can start to bring your value proposition to life through actions. 

What you'll get from this program:

  • A clearly defined primary target customer with an in-depth picture of your core buyer/decision-maker persona
  • A compelling proposition which delivers a clear result/outcome to your primary audience
  • A messaging framework that speaks directly to your ideal customer’s needs and wants
  • A 90-day marketing sprint framework so you know the next steps to take to get test your thinking and get up-and-running
Value Launchpad Model

What we'll cover

  • Determine your optimal target audience: decide which audience / segment you should target to maximise your commercial opportunity
  • Create your ideal customer persona: profile and understand your target audience in detail
  • Fit your solution to meet your customer's needs: find your customer's problems and pains, and determine how your solution addresses these directly 
  • Find your differentiators: uncover ways to standout from the crowd and make your solution a 'must-have'
  • Craft your clear and succinct value proposition: define and articulate the specific value that you're delivering for your target audience, how, and why they'll care
  • Map your key messaging themes: determine the associated message themes that will create understanding and buy-in for your proposition
  • Create an initial marketing sprint: have an action plan to test, validate and hone your proposition to drive uptake and demand

How it works

The Value Launchpad is a 6-week program.

Each week you'll receive a pack with a series of downloadable templates and frameworks, together with written/video walk-throughs and guidance on each stage in the process.

You'll work through these upfront to gather your inputs and ideas in preparation for a weekly 90-minute 1-2-1 workshop call.

The aim for each workshop call is to have a specific output that gives you the next building block in creating and then realising your value proposition. We'll deep-dive into your thinking and provide advice and direction for how you can hone and improve your constructs. 

At the end of the process you'll receive the following:

  • Your ideal customer evaluation
  • Your ideal customer persona
  • Your problem > solution fit map
  • Your competitor differentiators assessment
  • Your unique value proposition
  • Your key messaging themes
  •  Your Marketing Sprint 1 framework (including Backlog) 

Next steps

If you’d like to go ahead, simply click here to enquire:

Once we’ve confirmed availability, I’ll get you onboarded. You’ll receive an agreement, invoice and then the first step in our partnership: the initial audience identification questionnaire.

If you’ve got a question, simple email me at